Google insider Matt Cutt’s confirmed that Google is now ready to take the next step with its new search algorithm named ‘Caffeine’. The new search methodology introduced by Google has received some very positive feedback in testing and the company will now roll it out to one of its data centers and review results. The final rollout of what is considered the largest algorithm change in Google’s short history will likely take place in the new year. You can read more about the Caffeine rollout on Matt’s official blog.
We don’t usually get to see this type of attention paid to one industry so we thought we would highlight it here. Many of these tips apply to any industry and we really liked this easy to read article which helps dentists (and every industry) understand how to improve your PPC campaign targeting. Yahoo! also declared on their blog that the paid search portal is showing dramatic improvements compared to Google in both click thru rates and cost per click. We have not seen evidence of this ourselves.
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