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Internet Marketing January 23rd, 2008
Neo: What is the Matrix?
Trinity: The answer is out there, Neo, and it's looking for you, and it will find you if you want it to.
There is a fundamental shift today going on in the way organizations communicate with their customers, a shift towards interactive dialogue. Traditional vehicles such as television, print and poster ads now push customers to a website where they can be fully engaged online.
If we reminisce into the past to "Nostradamus matrix common mind" we all wonder how this philosopher seemed to be able to figure out future events. Is there a way or a certain logic that allows for this type of insight into the future?
To target your message online, marketers must understand your customers and their motives in a detailed way. Online customers are in control and they can easily click out of your web site at any time. Keeping them engaged becomes a central goal and requires us to have a Matrix Mind set. The answer is really out there! Will you let it find you?
With new media growing at 30 % annually, building engaging web sites becomes a top priority.
This requires a Matrix Mindset.
Several target audiences will come to your site simultaneously and making sure each audience is handled properly requires a psychology. Getting up close and personal (intimate) with your visitors is the inside track to conversion increase. Not only that when we have left the impression of a personalized visit the likely hood of them returning is far greater. Keeping your audiences engaged becomes the main objective of web site development.
The goal for conversion is to lead visitors into your sales funnel. Here embedded links (non-linear navigation) complements the main site navigation which is primarily linear. Together these navigation tools guide visitors into your sales funnel so they can either register or Buy.
In order to persuade visitors into your Sales Funnel you must cast a wide net and appeal to those with different levels of understanding and knowledge of your products and services. This requires matrix's psychology.
Matrix Mindset Helps with Search Engine Optimization (SEO)
One key aspect of SEO is creating website content that can be easily digested by search engine spiders and people. In this case, language and the way text material is organized and categorized becomes very important.
Having a webpage with too many ideas will dilute all the keywords on that page. It is through proper keyword grouping (i.e. in pre-determined website sections) that high, natural search engine rankings are ultimately achieved.
A Matrix Mindset means that you must consider different target audiences, each with varying levels of knowledge and experience on your products and services. Furthermore, you must anticipate how they will navigate through your website in order to lead them into your sales funnel.
Finally, you must structure your website in a way that will provide the highest natural rankings at search engines in order for your website to be found by desired target audiences.
Another Quote from The Matrix
Morpheus: "They got to you first, but they've underestimated how important you are."