Improving Sales During An Economic Downturn

Improving Sales During An Economic Downturn

01Strategy &
Consulting

Creating a measuring strategy is where we lay the foundation for scalable success. This process delivers in all the following areas:

  • Increase conversions
  • Determine website goals
  • Create a plan to attain goals
  • Create a user experience that yields results

02Creative
Design

We know how to design for results. Our creative work is functional and intuitive — not glitzy. Our capabilities are far reaching. Some of the most popular include:

  • Brand Positioning
  • Responsive Website design
  • Landing Page Design
  • Conversion Optimization
  • Infographic Development
  • Video Development

03Traffic
Building

The digital space has grown immensely over the years. Companies depend on us to help them navigate the wide range of strategic opportunities available. While each service has incredible depth, TechWyse has been executing in all of the following areas:

  • Search Engine Optimization
  • Paid Media
  • Amazon Advertising
  • Local Business
  • Content Marketing
  • Social Media Management
  • Marketing Automation

04Tracking
Measurement

The TechWyse mantra is focussed on ‘data-driven decisions’. Not all marketing campaigns are successful. But with strong measurement principles we can learn and grow. Our measurement tool ‘AdLuge’ centralizes all your campaigns and allows for better informed decision making.

  • Relationship based strategy meetings
  • Centralized campaign management
  • Full Reporting using AdLuge

Who
We Are

TechWyse Internet Marketing is Toronto’s leading search engine optimization (SEO) and digital marketing agency.

We’ve been doing digital marketing for a long time. Founded in 2001 and with over 100 internet marketing professionals spanning across multiple departments, we’re a full-service marketing agency ready to take on all your marketing needs.

We’re Google Partners, meaning our team is qualified in search, video, display, and shopping advertising. We offer services ranging from SEO, PPC, content, social, web design, strategy, and more!

TechWyse Internet Marketing since 2001

TechWyse Internet Marketing since 2001

125+ people across all digital marketing silos

125+People across all digital marketing silos

Full staff accreditations

Full Staff accreditations

No Term Contracts

No Term Contracts

Client Success Stories

While the TechWyse team has gained specialization in various industries since its inception in 2001, our process applies to any business that is looking to grow its efforts online. Our proven strategies apply to businesses looking to grow lead generation efforts or sell products online.
Here are just some of our success stories:

View Case Study
Decrease in
bounce rate 27.03%
Increase in
page views 101.44%
Of online sales
from organic search 27.09%
Of online sales
from paid search 11.16%
View Case Study
Increase in
First Page Ranking 67%
Increase in
Organic Traffic Y-O-Y 142%
Increase in
Social Followers 102%
Increase in
Click-through Rates 250%
View Case Study
Increase in
Conversion 450%
Increase in
First Page ranking 67%
Increase in
E-commerce Transaction 250%
Increase in
Organic Traffic Year Over Year 40%

Partners &
Press

With 20+ Years in Business, TechWyse has developed many relationships in the digital marketing space across North America. Here are some that we are most proud of:

Bing Ads Google Street ViewGoogle PartnerFacebook Marketing PartnerThe Art of Small BusinessGoogle AdWordsSemrush Competitors ResearchUSA TodayBusiness.com MozSearch Engine JournalThe Huffington Post

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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Post a Comment

6 Comments

  • avatar

    Considering the economic times, you would think our clients want to reduce their spend. Now more than ever they are maintaining their budgets and working closely with us to maintain their conversions! What’s interesting to see is more customers are calling our clients for information rather than completing a form. Either way the PPC Ad got their attention and they are making contact!

  • avatar

    Very interesting article. I think it is a good thing to have a diverse strategy to ensure you are not caught up with changes to the market or at the hands bad economic weather.
    Thanks! So far search marketing scene is untouched by the negative blows of recent economic turns. According to recent stats from Comscore Media Metrix the internet audience from US itself- is 188.9 million having genuine online buying habits. Millions and beyond from rest of the world rallies behind this…..

  • avatar

    During an economic slowdown, it is very tempting for businesses to reduce advertising & marketing budgets to compensate for the decreased sales. This might save money in the short run, yet it will hurt them in the long run. Because once the economy turns around, consumers will purchase products only from brands they are aware of. And it’s robust advertising that makes people aware of the brands. Thus not downsizing advertising can help improve sales even during a slowdown.

  • avatar

    What you said is true!
    Be innovatively creative, that could help catapult your business to incredible levels during economic recession. Do your due research on your busines to get your better share of the market pie.

  • avatar

    Offline advertisers are definitely going to cut down on their ad spend as a cost cutting measure during this economic correction period. But surely they do not wish to suffer erosion in their sales. A trend is emerging where companies increasingly prefer to go in for online advertisements instead of offline advertisements. This could probably explain the surge in the profits of online giants led by Google.

  • avatar

    Yes, financial crisis is here. That does not mean that you can stop telling people now. On the contrary, now it’s the time to actually tell people wherever you can.
    In an age where the customer rules, the advertiser must come bearing gifts. Since the advertiser is employing omnipresent internet marketing channel to reach the user, that gift is most likely going to take the form of information.
    Hayden

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