How To Choose Your Domain Name

Internet Marketing March 12th, 2009



Good Domain Names for Increased Website TrafficI was recently reading a news item which stated a few domain names which were purchased at exorbitantly high rates. The domains that were in this list included for $7.5 million, for $ 7.5 million and for $7 million. What it shows to me is that domain names can command immense value for many reasons. No company would ever dish out vast sums of money for a domain name, if there wasn’t a large economic benefit for doing this. 

What is the benefit for business to purchase a domain at seemingly unbelievable rates?

  • Domain name exact match – a company may purchase a domain because it matches the company name exactly and the fee to purchase the domain makes economic sense.  Ever heard of the Nissan case? (that is a whole different story!)
  • Brand recognition – the domain is simple, descriptive and offers the company a broad domain which describes their brand
  • Search engine reasons – generic domains and domains with relevant keywords in the name can be an important factor in ranking well on search engines.

Here are a few tips for those that are looking to acquire or register domains for their own website;

Domain Names – A Reflection of Your Online Brand

Domain names are a reflection of your online brand and should reflect the type of business the website seeks to promote. To ensure a better chance at ranking well in search engines, domain names should contain keywords related to your line of business as it is assumed that keywords appearing in domain names figure prominently in search engine algorithms. If the keywords used are appropriate, there is a likelihood of the website being displayed prominently for searches made using these same keywords.

If you have a well established brand that commands value in the market it would be advisable to include that name in the domain URL. You could also choose keywords pertaining to the industry and choose a domain name that is reflective of the products and services being offered by the industry you are in.

If you were a company that sold "Steel Buildings" for example you may want to register the domain name

Hyphens can also be included in your domain name, however, if a domain name can be registered without then we recommend doing it that way.

Extensions & Geo Targeting

Consideration also needs to be given in selecting the proper extension for your domain name; “.com” is recommended for sites the conduct business on a global basis.  We also recommend ‘.com’ extensions over every other domain extension if it is available.  .NET extensions are a much less favourable alternative to .COM but there is no evidence that these extensions rank any worse.  If your domain is taken and you do not service an international niche you may want to consider a localized domain.  Some examples of GEO targeted domains include: .ca for Canada, .uk for United Kingdom, .au for Australia. 

If your company is for charitable reasons you may want to consider a .ORG address.  Be warned though that these domains are usually associated with sites that do not conduct regular online business.

In most cases, we also suggest to keep your domain as short as possible.  Your domain name should remain under eight characters and should always be easy to read, write, hear , remember and spell. In short, your domain name should be user friendly.

Good Domain Name = Increased Traffic

A well thought out domain name is a ‘sine qua non’ for a successful website .

A good domain name in conjunction with other SEO elements will guarantee a steady flow of traffic to a website. A good domain name alone, however, will not guarantee great web traffic. It should combine as part and parcel with other SEO processes that include using original content, links, conversion friendly website design, directory submissions, blogs, press releases, article submissions and good navigation among other important website elements.

As your domain name represents who you are online, choosing an appropriate domain name is a crucial part of your online business success. Your business growth will be accompanied by increased recognition and acceptability of your domain name among the business community.

If you want to begin looking for a domain quickly here is one of our favorite tools that we use to search for domain quickly and easily!

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