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Internet Marketing October 26th, 2007
Content is one of the key components of any Search Engine Optimization (SEO) campaign. The weight is has with influencing search engines rankings (SERPS), should not be taken lightly. Strategically written content, dense with keywords, tells the engine’s that there is relevant information on your site related to your keyword selection. Keywords and optimized content are one of the top ways to get your audience to your site, but once they are there, it takes well written content that is aligned with your objectives, to influence the buying process.
Here are some points to consider when contemplating the content for your Internet marketing plan.
If you are in a very competitive field, looking for #1 rankings with the most competitive terms in your field you need to understand that SEO is becoming very competitive, and to stay on top you have to pull ahead and out of the old ways of managing content, updating and posting optimized content to your site regularly.