Google To Purchase AdMob for $750 Million

Google To Purchase AdMob for $750 Million

Google to Acquire AdMobVery exciting and telling news about the direction of the mobile industry.  Google has agreed to purchase Admob, a mobile phone advertising company, for $750 million today.

On the AdMob site Founder and CEO Omar Hamoui stated, “The truth is that the mobile industry has had no shortage of creative energy, amazing products, and talented entrepreneurs. But until now, it has always felt like those of us involved in this space played second fiddle to our online brethren. I believe that time is over.”

Not unlike earlier acquisitions by Google of YouTube and Urchin, this deal comes on what is likely the eve of a mobile explosion for information being passed through handhelds.

What is AdMob?

AdMob operates in a similar fashion to Google Adwords content network.  Various search and application’s choose to display advertisements.  Advertisers can then signup for AdMob, choose where ads get displayed and pay AdMob who then will also give a portion of the proceeds to the actual application owner.

Google provides a great image on their own site illustrating how this works.

image

What Is The Future of AdMob

Although this is strictly speculative, I am certain we will soon see a new option in our Google Adwords interface which will allow Google Adwords advertisers to select a new ‘mobile’ content network and have full control over where ads are being displayed.

Google also describes quite well the current place mobile advertising has and the future of advertising in the industry in the upcoming years.

Notch another key acquisition in Google’s belt.  We are certain this will be yet another addition which will supply value to advertisers for years to come. 

Post By DJ (154 Posts)

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

Website: →

Connect

It's a competitive market. Contact us to learn how you can stand out from the crowd.

Read Similar Blogs

Post a Comment

2 Comments

  • avatar

    Google does it again. This makes Google more dominant in the online ad market. Google continues to dominate the online world!

  • avatar

    Yes, google is eyeing on the fastly emerging mobile ad market, and Google knows, one obvious way is to own a strong player in the scene. By this acquirement google’s intention is very clear, to accelerate up its mobile ad competition. By pocketing Admob, a proven competiitor to Apple’s i phone services Google is surely expecting to create dents on Apple’s realm.

Ready To Rule The First Page of Google?

Contact us for an exclusive 20-minute assessment & strategy discussion. Fill out the form, and we will get back to you right away!

What Our Clients Have To Say

L
Luciano Zeppieri
Nov 1, 2021
T
Toke Cannabis
Oct 1, 2021
S
Sharon Tierney
Sep 1, 2021
S
Sheena Owen
Jun 1, 2021
A
Ailia Khwaja
Apr 1, 2021