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Google Announces Big Enhancements To Google Suggest

Internet Marketing May 22nd, 2009

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google-search1

On Wednesday, Google announced that Google Suggest is set to roll out new features.

If you haven’t noticed lately, Google has a feature called Google Suggest, which dynamically lists suggested search terms as you type them.

google-personal-geo

The new features for Google Suggest are:

Logged In Personalized Suggestions

Google has estimated that as much as 25% of signed-in searches are repeat searches from the past month. A signed-in search requires that a user have a Google Account. So now when you are logged in with your Google Account and have Web History enabled, Google may show some relevant searches that you have performed previously. This is a great feature for those trying to remember what gave you the best results and when you cannot remember the web site URL once you completed the search.

personalized-suggest

Results Page Suggestions

Currently, Google had only showed suggestions in the original search query. But now users will be able to see suggestions on follow up searches. The additional tweak to this is when you search again, the first few suggestions will be related to your original search query, as you can see using the term roller coasters.

 suggest-on-results-page

Link Suggestions

If Google thinks your search query is indicating you are looking to navigate straight to a specific web site, Google will list it so you can click it right away.

 navigational-suggestion

AdWords Sponsored Links

And finally, for those of you running sponsored, Pay Per Click Ad campaigns, Google may detect that the most relevant search result for your query is an Ad. The ad that is shown will be very similar in look to the Sponsored Ads, we have been accustomed to at the top and right column of Google’s page.

sponsored-link-in-suggest

One additional note, due to user feedback, Google has decided to remove the result count numbers that show on the right side of the suggested terms.

Google Search Improvement Commentary

The results of these changes are consistent with what we have grown used to with Google.  A commitment to improving the search experience that goes far past any other search engine.  Google knows that they cant rest on their laurels (and market share).  In order to retain the market that they have attained they need to keep innovative, and ahead of the competition.  If these enhancements are a sign of things to come, we can all be certain that Google will continue to command 80% plus of all searches completed.

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Also known as NEO, Colin can be found walking around the neighborhood giving everyone SEO tips and tricks. When he can find the time to peel himself away from the team at TechWyse he often can feel compelled to bless us with his thoughts through the Rise To The Top blog.

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