LANDING PAGE DESIGN
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A landing page is a standalone web page designed and optimized for a specific marketing or advertising campaign.
Landing pages are perfect for advertising a specific product or service that you offer. Although customizable, a landing page typically has conversion-focused content, media, and design with a contact form, call button, or other call-to-action. Convert faster and easier with professionally designed landing pages.
For the best results of any online marketing campaign, you want your potential customers to find exactly what they want with an easy way to buy. You don’t want them to get lost clicking around your website. This is where a dedicated landing page comes in.
WHAT IS A LANDING PAGE?
Landing pages are the kingpins of the conversion world. They are designed as the final step that encourages leads to take a specific action. Your digital marketing efforts need to direct leads somewhere. Every click has a destination, and that should always be a landing page.
While you can send people to a general service or product page on your website, it won’t have the same impact as a landing page. Landing pages are like one big call-to-action: you can send people there from other digital marketing channels, like social media, pay-per-click (PPC), emails, ads, or YouTube videos. Each piece of your digital marketing puzzle needs a clearly defined connection that tells your leads where to go and what to do.
Landing pages have one overall goal: to increase conversion rates. Whether you want purchases, sign-ups, registrations, information queries, or even survey answers, landing pages are specifically designed to get your visitors to act. They’re best used for:
Paid search
campaigns
Traditional print
ad campaigns
Paid/organic
social campaigns
Podcast /video
campaigns
Email
campaigns
In other words, when you have a specific message in an ad, your landing page hits the message home.
Are You Ready Take Your Business To The Top?
Benefits of a Landing Page
Landing pages are laser focused. They allow you to meet your ad campaign goals by narrowing in on a specific message to get a specific result. While their main goals are conversions and lead generation, they are at the root of improving ROI for your ad campaigns. They help you:
Grow your contacts:
Landing pages help you collect more email addresses, allowing you to create meaningful, long lasting relationships with new customers.
Understand your audience:
With the right messaging, landing pages make it easier to understand your audience and fine tune your marketing efforts to become more effective.
Streamline lead qualifying
Your sales team can streamline their lead qualifying process to find higher quality leads closer to the end of the sales funnel.
Measure and compare:
Landing pages allow you to test and retest by using different messages and designs to find out where you are more successful. This keeps your marketing on point
Eliminate choices:
Home pages and typical web pages provide too many links and choices for a lead. A landing page eliminates choices and offers only one option for your leads to make. This increases conversions.
Improve User Experience:
When someone clicks a link, they want to find an answer to a question, even if a question wasn’t asked. Landing pages improve user experience by providing the exact information a visitor expects to find. This boosts your credibility and clearly defines the value of your product or service.
Make your brand
memorable:
Remarketing efforts become far more effective when you can persuade a lead to take the next step in their customer journey. Landing pages make that next step clear, helping to make your brand more memorable when it appears in remarketing efforts.
What’s the Difference Between a Web Page
And a Landing Page?
Websites are like an information booth. They introduce your destination to visitors, help them find general information, and allow people to decide what areas they wish to explore. They’re a major branding and SEO tool, but they need support. Landing pages are more of a main attraction.
With a landing page, you invite people to visit via your digital marketing efforts, or sometimes through other web pages on your site. When a visitor arrives on a landing page, they instantly see why they’ve arrived. They discover an intriguing story with clearly defined instructions for what they should do once they arrive. Landing pages are the most important element of your website as they offer next level call-to-actions that drive people to take the next step in their customer journey.
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Frequently Asked Website Design Questions
Coming Soon!
on
Nice post,
It’s really good please keep it up…
Thanks for sharing
on
If you want to sink a company, go with Bluehost. The worst host out there!
on
Thanks for your comment Mark! Are there specific things you feel Bluehost lacks compared to other hosting companies?
on
Very informative and well put together. I think GoDaddy is one of the best hosting platform these days as it is one that I have been using for years now. Godaddy is also good for new users: I usually have friends ask how to go about setting one up and just like in your article I tell them to sit down and come up with a plan as far as what you want to do with the website and how much is the budget that your working with. I haven’t checked out Host Gator but I will give it a glimpse thanks to your article. Thanks for sharing!!!
on
Shamori, GoDaddy has made a lot of improvements in recent years, especially on their shared packages. I probably wouldn’t have recommended them 5 years ago, but nowadays, they are as good as anyone.
Hope you have some good experiences with HostGator!
on
Nice, informative and deeply elaborated post. I think Bluehost is one of the best hosting platform these days as it it used by some of the best websites and most of the bloggers recommends this because its SEO friendly and easy to install as they provides one click installation option. Godaddy is also good for new users and yes no doubt if someone is money concerned than Hostgator is the best option. Thanks for sharing.
on
My pleasure.
Thanks for your feedback, Rajeev.
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Hello, I would also recommend that a good benefit to have for a web hosting company is one that really helps to support a lot of internet marketing options. One of the most important of course being that of SEO for the benefit of ranking, and ranking well! In addition, ones that support things such as proper redirects with a low bounce rate, and others that allow you to send out bulk mail to your subscribers. Either way, great post and looking forward to reading more in the future 🙂
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Hi Larry,
Thanks for the comment & good points! Some hosting companies make it much easier for customers to perform SEO and other helpful services.