Internet Marketing November 3rd, 2007
In the relentless pursuit of a younger market, there are many mediums for marketers to choose from. Some are traditional mediums, such as television commercials and print. Yet for the more current savvier marketers, there are other mediums, such as, movies and even product placement in video games. However, even with all of these mediums to choose from, statistics reveal that internet marketing delivers a more customized, and target market focused campaign.
As you may know, Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are two fundamental internet marketing services, which are a reliable means of generating traffic to a website. Yet for those people looking to exhaust there online marketing potential, are there additional means to generate youth targeted traffic?
To put things in perspective, Facebook is ranked in the top ten (6th) of all websites for total page views. There are 50 billion (yes, billion) total page views per month. The reason this number is important, is that each time a user views a new page; a new banner style advertisement is displayed.
With approximately 40 million active registered users, 60% of whom are under the age of 24, two thirds of which log in to Facebook at least once a day and spend an average of just over 30 minutes per visit, Facebook presents an incredible opportunity for business’s looking to reach youth targeted market.
With Facebook, segmentation by age, sex, education level, location, interests, etc. are possible, narrowing the focus even further. Other options include sponsored groups that users may join, and a sponsored story that appears in a users news feed. The latter is especially impressive, as anytime a given users friend performs an action, whether it be joining a group or posting a message to a friend, a “story” appears in their news feed. A sponsored story is integrated into this news feed seamlessly and is minimally intrusive.
Granted, this is almost as good as it gets when it comes to putting your company in front of the ever-elusive, capricious people known as Generation Y, it does all come with a price tag. The buy in for Facebook advertising requires a hefty investment, effectively limiting potential advertisers to the medium to large sized companies.
For smaller companies or businesses that have a limited Facebook advertising budget, the only option is for a “Facebook Flyer” that is about half the size of a regular banner ad. These can be targeted just the same as a regular banner and even be set on a daily schedule. The minimum investment here is considerably lower and buys you about a weeks worth of impressions (advertisement viewings).