Are you a rookie in the field of digital marketing? The massive amount of terminology may seem daunting when you’re first starting off. This is why I have compiled a list of terminology used in the vast world of digital marketing, each accompanied by a link that will help you better understand the term.
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Here is a list of 92 terms used daily in the expansive world of digital marketing!
A/B Test – A simple way to test changes to your page and determine which ones produce positive results
AdSense – A program that allows for the display of Google advertisements on various websites
Algorithm – Simply put, computer programs that look for clues to give you what you searched for
Anchor Text – The text in which you highlight to place a hyperlink
Backlink – A link received from one website to another
Black Hat – SEO techniques that focus on search engines and ultimately result in your website being banned from a search engine
Blacklists – A list of people who are deemed as suspicious on the web
Blog – A portion of a website dedicated to organizing content
Bookmarks – Saving pages as shortcuts for easy access when needed
Bounce Rate – The percentage of every time a single person enters your site and leaves without any form of interaction
Brand Awareness – The recognition of a company’s products or services
Click-Through – When a visitor clicks on an advertisement and lands on a web page
Conversion – When a marketing action leads to a desired action
Conversion Funnel – The path a consumer goes through that ultimately leads to the conversion
Conversion Optimisation – The method of creating an experience that will lead to a conversion
Conversion Rate – The percentage of people who take a desired action
CPA – Cost Per Acquisition; the amount you are willing to pay per conversion
CPC – Cost Per Click; how much it costs for an advertiser for every time someone clicks on an ad
CPL – Cost Per Lead; the price an advertiser pays for every time a consumer signs-up
CPM – Cost per Thousand Impressions; the price for every 1,000 impressions on an ad
CRM – Customer Relationship Management; relationship building strategies company’s use to manage customer interactions in order to drive sales growth
Dead Link – A hyperlink that leads to a non-existent or removed web page
Domain Authority – A scale from 1-100 used to determine the authority of a website. The greater the DA, the higher the authority
Exit Page – A webpage that visitors leave your website from
Grey Hat – In between white and black SEO
Heading Tags – Defines the heading of a page from the remaining content
Hidden Text – A black hat SEO technique used to increase page rank through invisible text
HTML – Hypertext Markup Language; a set of symbols that tells the web browser how to display a websites words and images
Hyperlink – A link from a document to another website
Impressions – The number of times an advertisement appears on a webpage
Inbound Link – A hyperlink on a webpage that leads to a specific page on your website
Indexing – Google’s way of detecting updated pages and links on your site
IP Address – A set of numbers assigned to each computer that uses the internet protocol to communicate
JavaScript – A computer programming language that is used to create effects within web browsers
Keyword Performance Indicator – KPI; A metric used to determine important factors for an organization’s success
Key Phrase – A combination of keywords a user typically searches for a given product
Keyword – Specific words describing your product that helps determine where your ad appears
Keyword Density – The percentage of times a keyword appears on a webpage
Keyword Frequency – The number of times a keyword appears on a single webpage
Keyword Phrase – Two or more words used by advertisers or visitors in a desire to find info. based on the particular phrase
Keyword Rankings – When a website is being ranked in search engines for keywords being used
Keyword Research – Finding terms that people use to enter into search engines when conducting a search on a particular topic
Keyword Stuffing – Stuffing a webpage with multiple keywords in order to manipulate a site’s ranking in Google search results
Landing Page – A webpage that a visitor can arrive or “land” at, or a single webpage designed for a focused objective
Lead – A consumer interested in the product or service of a business
Link Bait – Content on your website that other sites link to out of pure interest
NAP Consistency – An integral part of Google My Business- business name, address, and phone number must be consistently listed the same across the web
Online Reputation Score – ORM; How the public perceives your business through online interactions
On-Page SEO – Measures taken within a website to improve position in search rankings
Organic Search – Listings on search engine results that appear based on relevance of search terms
Outbound Links – Links that lead to another domain from your site
Page Views – Each time a visitor views a page on your website
PageRank – An algorithm that helps Google determine the importance of a website
Paid Media – Forms of advertising such as pay per click, display ads, retargeting, etc.
Paid Search – Connects your ads with people seeking what you offer
Permalink – A link to an individual blog post
PLA – Product Listing Ads; these allow you to include an image, price, and promotional message inside your ads
PPC – Pay Per Click; a form of advertisement intended to direct a visitor to a particular page on a site- used to direct more traffic
Press Release – A news release created by a business informing readers of a specific matter
Qualitative Data – A measurement expressed in natural language description rather than numbers
Quality Score – A variable that allows Google to determine the rank and cost per click (CPC) of ads
Quantitative Data – Measures of values expressed as numbers
Ranking – The position of a website in a search engine results page
Real-Time Marketing – Creating a strategy focused on current, relevant trends, and immediate feedback from customers
Referral Traffic – Visits that come to your site from sources outside of its search engine
Responsive Web Design – A website designed to provide optimal viewing experience – view ability on mobile
Return Visitor – Someone who revisits your site after clicking a paid search link
Retargeting List – A group of visitors to your site that you have cookied
Revenue – The amount of money a company receives during a specific period
ROI – Return on Investment; the most common profitability ratio
RSS – Really Simple Syndication; websites deliver news directly to your monitor
Search Engine – A program that searches for and identifies items that relate to specific keywords; ex., Google and Yahoo
Search Engine Optimisation – SEO; the continuous process of getting traffic from organic search results
Search Query – A query a user enters into a web search in order to find out more information
Search Term – A set of words a user enters in the Google search bar
SEM – Search Engine Marketing; the promotion of websites by increasing their visibility in search engine results pages
SEO – Search Engine Optimization; the process of optimizing a webpage in order to rank in search engine results pages
SERP – Search Engine Results Page; the list of results returned to a user in response to a query based on a set of keywords
Social Media Optimisation – SMO; generating awareness of a brand through the use of various social media platforms
Sponsored Links – Paid links that appear in search results through pay-per-click marketing
Targeting – Segmenting a particular audience as potential customers to sell products or services
Third Party Cookie – A script placed on your hard drive by the server of a website you aren’t on
Title Tags – Used in SERPS’s to determine the title of a document
Traffic – The amount of visitors a website receives
Unique Visitors – Someone that visits your website more than once
URL – Uniform Resource Locator; a unique address typed into the search bar of a web browser that leads to a website
WAP – Wireless Application Protocol; communications protocol used for wireless data access through most mobile wireless networks
Web Analytics – The measurement, collection, analysis, and reporting of web data in order to optimize web usage
Web Application – Any application that uses a web browser as a client
White Hat – SEO techniques that completely follow search engine rules and policies
WAN (Wide-Area Network) – A Collection of computers connected via a network over a geographic area
XML – A markup language that defines a set of rules for encoding documents in both human and machine readable formats
I hope this massive list of 92 digital marketing terms comes in handy. It would probably be a good idea to bookmark this page and use it as reference!
Celine has a true passion for writing and all things digital, her experience in the digital landscape and her love for play, combine to earn her a personal title as ‘Part digital marketer and part storyteller’.