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Email Marketing Goals to Set For 2015

Regardless of the time year, it’s always good to set marketing goals. It’s important to reassess your campaigns and look for ways to improve your business. Although social media marketing continues to be on the rise, it’s important not to neglect your e-mail marketing campaign.

Setting goals makes it much easier to measure the results of your various marketing activities. Also, it provides you with the focus and motivation you need to stick with them.

This article will discuss the email marketing goals you should be setting for your overall marketing strategy in 2015.

Growing Your Email List

Your email list is easily one of your most valuable marketing resources. The contacts featured on this list are the ones who have opted in to receive regular updates from your business. Typically, you will find existing customers on there, who have already bought from you in the past and continue to do so. You’ll also have individuals who are completely new to your business and have signed up to find out more about you, your business, and how you can help them solve their problem.

You might be having some success in growing your email list, but it’s important to keep wanting to grow this list. Your goal is to continue improving and making bigger impacts each year.  A few things you might want to consider are:

Open Rates

The rate at which your emails are opened is one of the best metrics for measuring the effectiveness of your email marketing.

Open rates tell you how many people of those you are emailing are actually opening it and reading your content. The more people who open your emails, the more opportunities you’ll get to drive sales.

To improve your open rate in 2015, here are a few things you need to consider:

Increasing Engagement

You have a generous amount of people opening your emails, but how are you able to tell if people are engaging in your content? The best way to measure engagement is through click-through rates. They show you how many email subscribers are engaging with your content and the links within your email.

Getting more people to engage your emails may mean more traffic to your website or even an increase in the number of people acting on an offer you have sent out.

If you are wanting to increase email engagement, ask yourself the following:

Don’t try to change everything at once. Try to look for small things you can improve on in a daily, weekly, and monthly basis. Making tweaks to improve opens and clicks may mean more exposure for your business and more opportunities for conversions.

 

Post By Michael Jenkins (4 Posts)

Michael is the founder and director of Shout Agency, a Melbourne-based boutique digital strategy agency. Michael is a highly regarded thought leader and digital innovator in the fields of online strategy, corporate SEO, Google re-targeting, email and affiliate marketing, and online reputation management.

Website: → Shout Agency

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