Internet Marketing June 17th, 2015
Have you been spending time looking for linking opportunities for your new blog or website, searching hours and hours for just the right mix of domain authority, relevance, and owner willingness so you can garner a precious backlink?
In the eyes of the search engines, and especially Google, a relevant backlink is one of the most prized and highly valued components of their ranking algorithm. It’s not hard to imagine why this is so. After all, relevant links from authoritative websites are the hardest of all links to get.
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However, these links often really hard to achieve. In today’s digital world, many marketers believe that the best way to gain links is by connecting or building relationships with other bloggers and site owners. Whether it be guest blogging on a high domain authority site or connecting with an editor there, it’s good ways to get noticed. These relationships allow you to build a connection with other bloggers and increase the possibility for them to link to your blog in the future. In this article, we’ll take a look at some methods to separate yourself from the hordes of link-seekers and get noticed by influential bloggers with sites that pack a backlink punch and can help propel your website further up the search results.
On the Internet, everything moves at the speed of electrons, and what’s hot this morning could be not-so-hot this afternoon. Living in this instant gratification digital world has conditioned us all to expect immediate results, especially online. I was surfing through television channels the other day and noticed a show I hadn’t seen before, “Married at First Sight”. It’s a crazy concept, but at the time of this writing the show is pretty popular. To me, it’s almost unbelievable, sort of like the “cart before the horse” type of thing. It got me thinking about how most people approach relationship building. Almost everyone will start with tossing out an email to the site owner, something along the lines of:
“I’ve written an epic blog post, when can you publish it”?
I think this is totally the wrong approach. It’s like the “First Sight” example from above. Why would I marry you if I don’t even know you? And why would I publish your article if we don’t know each other? Just like in any relationship, you have to spend a certain amount of time together before anything as intimate as back linking is going to happen. You have to ease into these types of things.
Here are a few recommendations to accomplish that:
It’s important for you to separate yourself from all the other noise on the Internet. There are a number of ways to accomplish this and doing it right will mean the difference between getting noticed and remembered versus getting lost in the shuffle.
Consider these points:
Now that we’ve begun to build a relationship with these folks, then next step will be a bit easier. Remember that your influencers are extremely busy. They’re running a popular blog, probably have a podcast as well, and if their blogs are successful they have a thriving business they’re responsible for.
One thing most of them have in common is a blog audience that’s hungry for actionable advice and techniques they can put to use in their own businesses. Most likely these blog owners are way too busy to write all the content for their blogs themselves, even though that’s exactly what they’d like to do. As a result, lots of them open up their blogs for guest posting. If you’ve done your job correctly with relationship building, you’ll have an advantage over other hopeful contributors.
The best way to contact these blog owners regarding guest posting opportunities is exactly how they recommend on their “write for us”, “contribute”, or “guest post” page.
IMPORTANT NOTE: If they’ve taken the time to create a page that explains what they’re looking for regarding topics, word length, tone, and any other pertinent information related to guest posting, including the best way to contact them, it’s absolute essential that you respect them and adhere to their recommended methods. Don’t think you’ll jump the line and send them a direct message to their inbox; that’s a surefire way to be ignored and even blacklisted.
If their site doesn’t have a visible “write for us” page, you can always do a search in Google using the following search operator:
site:theirblog.com “guest post”
Substitute their site name for theirblog.com, and you can also change the part in quotes to be “write for us” or “contributor” to see if Google can turn up any way to find a guest posting guide. If searching fails to turn up any information, it’s time to craft an email and send it off. This email is just as important as your guest post. See the list below for some recommendations.
I know it’s a short list, but your email needs to be equally as short. Be respectful of their lack of free time and hone your message to just the bare essentials. Don’t get cute or play games, because they simply don’t have time. Do mention that you enjoy their blog. Don’t mention you’ve written the best blog post in the history of the Internet. Do reference a couple of their posts that you enjoyed. Don’t be pushy. Don’t be afraid to let your personality come through.
Here are a few examples subject lines to stimulate your thought processes:
Remember to craft your subject line carefully. If you don’t, your influencer will hit the delete button instead of reading your email.
Relationship building has a reputation for being difficult to accomplish, but I believe that’s because people don’t take the necessary steps to give them the best possible chance at success. Recapping, it’s imperative that you get familiar with the blogs you’re interested in building a relationship with. This means being patient and putting in time and effort both on their site and where they hang out on social media. If you’re helpful and respectful, it won’t take long before you get noticed. When that happens, be sure to craft and introductory email that is every bit as good as the blog post you’re writing for them. Remember how busy these folks are. Anything you can do to assist them will be greatly appreciated and, if you’re lucky, will result in you obtaining a highly relevant and authoritative backlink for your website.