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Internet Marketing August 10th, 2007
No one can argue that online media is evolving, and that on the web, the lines between marketing and PR programs have become blurred. Until advancements in online marketing, companies have never been able to reach a potential audience in the millions without buying into expensive advertising campaigns.
Industry leaders agree that advertising to people in a one way relationship is not as successful as interactive messaging in which the consumer can actually interact in the sales experience.
It has never been more important to stress the need for companies to think about getting involved in consumer driven social networking, a method of networking that is proving how marketing and PR on the web can effectively develop direct relationships with clients — and for the most part, in a far more inexpensive method then traditional marketing.
Social Networking is all about customization and interactivity, to use the web to educate and engage people with valuable and authentic information. With blogs and online press releases you can communicate directly with your audience bypassing traditional roadblocks.
To be successful at this, you will need to write content that highlights expert ideas, and can be found in news search engines (such as google news) and vertical content sites. Well written targeted content, will also help elevate your company into a position of importance, enabling you to gain credibility and loyalty with clients.
In addition, well organized content leads your clients through a sales process all the way to the point where they are ready to make a purchase or commitment. From an SEO stand point, each blog post and forum comment turns into search engine marketing food that will drive more traffic to your site.
Thanks to search engine’s, blogs can be the most vital and effective way for people to find your company. People will look for information you blog about, and there are even blog focused search engines, such as Google Blog, and Technorati. The ROI of blogging can create huge returns for anyone who creates an interesting blog and posts regularly.
We all know that in any market category potential customers look online to conduct initial research. This is an opportunity for your company to deliver a targeted message at the precise moment your customers are looking for it.
In the past traditional marketing strategies have failed to recognize the potential of there websites, and the online market in general. Don’t let your marketing strategy do the same, start blogging your way to success.