Internet Marketing August 20th, 2014
Google Analytics is the gold standard in website analytics and using it to measure traffic to, from and around your website is the best way to ensure that you are succeeding online. The platform is very comprehensive -and complex! Today I want to introduce you to a Google Chrome extension that will make you a Google Analytics Rock-star, giving you the insight you want -when you want it.
The Page Analytics Chrome extension by Google is a must-have Chrome extension for anyone who wants to examine analytics for the site(s) they manage. Once added to Chrome, the Page Analytics extension will display live Analytics data for each page while you are browsing.
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The extension gives you access to the Analytics information that you need most and can help you make data-driven decisions about various page elements you are viewing using some awesome features. Read on to learn about the various elements of this incredible analytics tool!
Using Page Analytics, you can get some of the most important analytics information about your account while on-page for whatever date range you want. Just like in the main Google Analytics interface, you can select a date range that you wish to see data for. You can also use the compare feature to compare data over time!
Seeing how many users visit your site over time, but segmenting this data can give you greater insight into what is working and what isn’t.
Using the drop-down in the top-left corner of the extension, you can choose to look at data segments for the following categories:
Sessions With Conversions
Sessions With Transactions
Mobile & Tablet Traffic
Tablet & Desktop Traffic
Other Traffic (Neither iOS or Android)
Single Session Users
Made A Purchase
Having access to all of this information while you are browsing your site is a powerful way to stay on top of your web marketing efforts.
This is the most awesome part of the Page Analytics Chrome extension. In the bottom-right corner, you will see two buttons:
The Colors Button – Using Google Analytics data for the date range you have specified, the Colors button will draw a heat map over links on your page that indicate how often each link is clicked using a color scale from green (least amount of clicks) to red (most amount of clicks). This is a fantastic way to identify unnecessary links on each page of your site and to gain insight into how you can make improvements to your page using real analytics data.
The Bubbles Button – This button will draw a little bubble beside each link on your page and give you a percentage amount of which links are getting clicked the most by users. Using this feature along with the Colors feature, you can now see which parts of your web pages are getting the most (and least) clicks!
Do you ever wonder how many users are looking at the same webpage as you? Now you can tell in an instant! In the top right corner of the extension, you will always see how many users are currently looking at the same page as you. The real-time box is always visible within the Page Analytics extension -even after minimizing it.
The Page Analytics Extension for Chrome is an essential tool that everyone with an Analytics account should be using. Getting this information while you are browsing will make you a far more productive web analyst, and can give even the least-savvy of website owners the most important information about their site, without having to go to the Google Analytics website.
It is an indispensable tool in my web marketing arsenal and I encourage you all to try it out! The extension can be found in the Chrome Store here: