Marketing plays a vital role in every business. There are many ways businesses can market their products and services. Marketing activities also help you to increase sales and brand awareness by reaching out to a targeted audience.
The digital marketing landscape has been facing tremendous changes every year, due to the change in the way people interact with different media. Also, competition is getting tight in each industry. You may not win the business if you focus only on traditional marketing techniques or stick to a single source of lead generation. It is also important that you need to focus on lead nurturing and customer experience in addition to the marketing campaigns. As a marketer, it is very difficult to keep up with all the updates in the industry without losing a single sale opportunity.
By automating the marketing activities, you get the chance to focus more on lead nurturing and experimenting new marketing techniques. Most of the marketing automation platforms offer the following features.
- Email and landing page creation
- Email marketing/drip marketing
- Email list management
- Lead management and nurturing (CRM)
- Dynamic lead scoring
- Automation workflows
- Social media management and advertising
- Custom reporting and analytics
In this article, we have listed 7 of the best marketing automation platforms that help you automate most of the marketing activities including, website visitor tracking, event tracking, list generation, segmentation, email marketing, and lead management.
Pardot - the marketing automation platform by Salesforce comes with a lot of cool features. This tool helps you automate everything from email marketing to lead generation and lead management. The AI-powered platform allows you to monitor and analyze data from Pardot and Salesforce. So if you’re already using Salesforce, then choosing Pardot will be a great idea.
Features
- An easy-to-use e-mail marketing system
- Behaviour-based lead scoring
- Streamlined lead management
- AI-powered campaign reporting
Price: The price starts from $1,250 per month (up to 10,000 contacts) for the basic edition and it costs $4,000 per month for their advanced version (when billed annually).
SharpSpring is one of the powerful marketing automation tools you can use on a small budget. It provides integration to many other platforms including Salesforce, SurveyMonkey, Twitter, FullContact, WordPress, Magento, Shopify, BigCommerce, etc. Their easy-to-use page builder allows you to create landing pages and blog posts within minutes.
Features
- Email marketing tool with inbuilt templates and builder
- Form builder
- Create landing pages and landing page funnels
- Fully integrated social media management
Price: To start with SharpSpring, you need to make a one-time payment of $1,800 as the onboarding fee. The monthly packages start from $450 (up to 1,500 contacts) and if you want to manage more than 20,000 contacts, then you can ask for a custom quote on their website.
Hubspot is an all-in-one marketing software having many features that most of their competitors don’t have. Using their marketing automation tools, you can create automated email marketing campaigns that yield more qualified leads. It comes with an inbuilt template builder which you can use to build, customize, and personalize emails without editing a single line of code. You can also set up different rules to trigger different actions when a lead is added to a list or perform a specific action on your page.
Features
- Easily build and visualize automated workflows around your goals
- Advanced list segmentation and lead scoring
- Easy to use email and page builder
- Integration with Salesforce
Price: You can contact them for a custom quote.
With ActiveCampaign, you can set up automated workflows to send the right email to the right lead at the right time. The visual workflow builder helps you to create a simple follow-up campaign or complex, multi-stage campaigns within a few minutes. It also provides options to set up site tracking so that you can send automated follow-ups to your website visitors based on their activity on the website.
Features
- Set up website visitor tracking
- Set goals to your automation and measure how they perform
- Map your automations to find new opportunities
- Dynamic lead scoring and attribute leads to conversions
Price: The price starts from $9 per month (up to 500 contacts). You can contact their sales team to get a custom quote. There is also a 14 days free trial available with limited features.
MailChimp, one of the widely recognized email marketing platforms helps you stay connected with your prospects through automation. The automation capabilities of MailChimp includes sending a welcome email to your new contact, automated cart abandonment emails, purchase follow up emails, live notifications, etc. With MailChimp, you can run ads on Facebook and Instagram using the well-segmented data on MailChimp.
Features
- Landing page and email builder
- Track website visitors
- Run targetted ads on Facebook and Instagram
- Automated notifications and product recommendations for e-commerce stores
Price: They offer a free account for the lifetime if you don’t have more than 2000 contacts and you can send up to 12,000 emails per month. The monthly packages start from $10 per month and vary based on the number of contacts in your account.
This is another marketing automation platform that allows you to send targeted emails, push notifications and SMS to create and maintain a stronger relationship with your audience.
Features
- Easily integrate with your own app or third party applications
- Behaviour-based segmentation
- Set up rules and workflows
- Measure and optimize your campaigns with split testing
Price: The basic version costs you $150 per month and the premium version costs $1,000 per month which includes a dedicated success manager for your account.
Leadsquared is an all in one marketing software similar to HubSpot. The marketing automation tools provided by Leadsquared are powerful enough to trigger your marketing activities on autopilot. You can create beautiful emails and landing pages using the simple drag and drop builder. Their visual workflow builder is an easy to use tool to sketch your conversion path.
Features
- Website visitor tracking
- Drag and drop email builder
- Dynamic lead scoring
- Create responsive landing pages and publish on your web domain
- Smart list segmentation
Price: The price starts from $150 per month (up to 10,000 contacts) and the full version costs $2,500 per month (up to 200,000 contacts). There is also a 15 days free trial so that you can test their features.
There are hundreds of automation tools available for marketers. But choosing the right one for your team will be a great challenge. If you’re still stuck at choosing the best platform, then consider reading the reviews for these products and analyze what real users are saying about them. Also, make use of free trials to test the features before purchasing a product.
Now there are dozens of email marketing solutions available both with free and paid options. For instance, with services such as Snov.io, you can generate a great deal of email contacts in minutes from all over the web, including social networks like LinkedIn. Next, you can segment your lists and build automated email sequences that will be programmed based on your setting and needs.
In addition, Snov.io will help you boost your email deliverability as this platform also offers an email warm-up tool that ensures your email messages go straight to your contact’s inbox. And if you want to A/B test your email campaigns and see which campaigns have better results, Snov.io includes this feature as well.
Features
- Email finder for generating contacts anywhere on the web including social media networks such as LinkedIn
- Email verification to ensure quality email list building
- Email marketing automation with A/B testing and email tracking opportunities
- Email warm-up to boost email deliverability
- Free CRM to organize leads and manage workflows
- Integrations to connect your apps and increase your productivity
Pricing
The platform offers a free trial plan for 100 email recipients. To use Snov.io at higher scale or its advanced automation features, you may choose among its paid plans that start at $39/month and offer you email finding, email verification, email campaigns, email warm-up, integrations, Rest API & Webhooks. A Snov.io CRM goes as a free addition to each plan, even its freemium.
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