X
Do you want actionable Internet Marketing advice delivered right to your inbox?
Sign up for our Newsletter
Daily    Weekly
Please select captcha
The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

Top Companies Acquired by Amazon [INFOGRAPHIC]

Infographics May 5th, 2020

By

companies acquired by amazon

Amazon has spent billions of dollars over the years, from buying new products to integrating ideas to services like Amazon Drive, Audible, Amazon Prime, Kindle, A9 and many more — much like the river Amazon!

Before we dive into the list of companies acquired by Amazon, let’s put on our glasses and read some of Amazon’s interesting history.

History of Amazon! 

Starting in 1995 as a website that only sold books, Jeff Bezos, the man behind the show, had the vision to build the brand that dominates the e-commerce market and takes Amazon to explosive heights! Jeff knew the only way to succeed was to dominate the online marketplace.

Amazon.com was first incorporated in July of 2005, at the time when Jeff was still a wall street hedge fund executive. The brand was originally called Cadabra, but the name was later changed because something related to magic sounded too obscure.

As mentioned, Amazon started its online retailer journey by selling books. At this time, only Amazon offered the level of convenience where the orders were delivered directly to the customer’s address – which was groundbreaking at that time.

Also on TechWyse

The Amazing Facebook Image Sizes and Dimensions Cheatsheet (2020)

72 Facebook Acquisitions – The Complete List

By 1998, the company expanded its product line to computer games and music. And by the turn of the millennium, they further expanded the lines to toys, home improvement items and much more.

By the mid-2000s, Amazon took off with Amazon Web Services and expanded its AWS portfolio with its  Elastic Compute Cloud (EC2) and Simple Storage Services (S3).

The company’s expansion into various digital services saw the unveiling of Kindle e-readers – Amazon’s return to the book market.

The Amazon Kindle entered the market in 2011. The low-cost handheld tablet had huge success in the book market, with Amazon announcing that its e-book sales were outselling traditional printed books.

Since then, Amazon has expanded its services to deliver products through drones, shipping fresh produce and much more innovative services which Jeff had only dreamed of in 1994.

Over these times, Amazon’s chequebook was wide open to bring in more talent and ideas, with more than 120 companies acquired by them to date.

We have compiled a list of some interesting acquisitions that led to Amazon’s exponential growth. See the infographic below.

Top companies acquired by Amazon

Top 5 acquisitions by Amazon

1. Whole Foods

It has been nearly three years since amazon changed Whole Foods forever, with a whopping $13.7 billion acquisition. Whole Foods, founded in 1978, is famous for bringing organic food to the mainstream market. The company has marketed aggressively around the world, targetting mostly millennial shoppers. Amazon announced that they would be opening more Whole Foods stores to accelerate the full command over the Whole Foods brand.

2. Ring

In February 2018, Amazon acquired new eyes for $1 billion. The connected-camera doorbell company is now integrated with various Amazon services allowing live feeds on Amazon Echo and other new product opportunities. Ring has helped flesh out Amazon’s Key service, where users with Ring doorbells can choose to let people into their homes remotely.

3. Zappos

Amazon acquiring Zappos has paved the way for delivering online apparel to customers faster than ever. Jeff Bezos selected the popular online apparel and footwear company for a reason – free shipping, competitive pricing, and no questions asked returns. Talk about outstanding customer service!

4. Pill Pack

Amazon acquired Pill Pack, a company that delivers medications by dose, right to the customer’s doorstep. It is estimated that, on average, an Amazon generates about $1,300 a year in revenue per Prime member, whereas a PillPack generates about $5,000 a year per user. A good step by Amazon to tie hands with a company that generates profit and addresses consumer-driven innovation in healthcare.

5.Goodreads

While people are howling about this $1 billion acquisition by Amazon, this seems to be a perfect tie for Amazon’s love for books. Amazon is supporting Goodreads with its resources to introduce more readers to the vibrant community by integrating Goodreads with Kindle.

 Mind-blowing Takeaways

  • Amazon’s market value is greater than that of the 12 largest general retainers combined.
  • According to these claims, Amazon’s fastest delivery may have been in just 23 minutes.
  • Amazon’s retail store rivals include Walmart, Alibaba, Otto., Best Buy, and JD.
  • A key strength of amazon is user-generated content like questions and answers and reviews on their product page.

Summing up, Amazon’s acquisitions were about investing in resources in order to grow faster and do an even better job than what they are already doing.

Get in touch with our team to help us build your online presence with the right digital marketing strategy.

Post By Ramzeen A V (10 Posts)

Excited and grateful to be living the social media life at TechWyse! I love big Ideas, brand strategy and making my clients look good on social media. You'll usually find me on a football pitch, tasting new teas or exploring the world!

Website: →

Connect

avatar
Excited and grateful to be living the social media life at TechWyse! I love big Ideas, brand strategy and making my clients look good on social media. You'll usually find me on a football pitch, tasting new teas or exploring the world!
Embed this Infographic!

Click below to copy embed code to clipboard

Post a Comment
Send me SEO tips!

Archives

2020
Daily    Weekly
x

Like us on Facebook

TechWyse Internet Marketing

Top Companies Acquired by Amazon [INFOGRAPHIC]

Read time: 3 min