5 Steps to Make a Good, Successful Infographic

Infographics are a visual representation of information or knowledge, in other words infographics are pop-up picture books of the internet.

A lot of advertising agencies across the world are turning to infographics as a means of communicating with their audience. Infographics can quite easily become viral which is great for brand recognition. So what makes a good infographic?

1. Design

As the infographic is a visual representation the design is key. If it isn’t nice to look at, no one will read it or share it and why should they! As a rule of thumb the overall look of an infographic should be based on the information you want to share.  Always consider what fonts and colours you use carefully, you don’t want to be too overpowering but you want to grab the audiences attention. Infographics need to be able to be read easily avoid using tiny fonts you don’t want to make the audience squint also avoidfonts that are too big.

Here’s an example

2. Information

Again this is essential without it you don’t have the infographic! Your information needs to be acurate, up to date and interesting. If the info you’re trying to get across doesnt appeal to the audience then it won’t get shared.

3. Be different

Be clever in what you are trying to get across to your audience. Pie charts and graphs can be spiced up around the theme your infographic is on.

E.g. This infographic has a bar chart but uses smoke as the bars.

4. Relate to your brand

The infographic has to be relevant to your brand. There is no point creating an infographic on a topic that has no relevance to your brand, if your infographic goes viral you want the audience to relate it to your brand. Using your imagination you can pretty much tie anything into your brand using an infographic, therefore reaching out to a larger sized audience…So don’t worry if you don’t think your brand is “cool” enough or the products you sell are not “sexy”.

5.  Make it easy to share

Remember to add share buttons to your infographics to increase the chances of your infographic getting shared. The easier the infographic is to share the better.
If you create an infographic that is too good NOT to share you’re on your way. Hopefully the points above will increase your chances of going viral. Good Luck.

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Jon Hartley works for a UK based company called TonerGiant Ltd and deals with their product development, specialising in printer consumables. He’s loves sports and technology.

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  • avatar

    Thanks for the infogr.am heads up, I’ve been looking for a way to create some :)

  • avatar

    I am fond of reading infographics. They are a very easy and interesting read. They give me a lot of fun facts without taking too much of my time. They are also very creative. I’ve always wanted to make one so I’m really glad I found this article. Thank you!

  • avatar

    Infographics are something I am exploring. I have used them but have not created them myself yet and I really would like to try it. There are a number of free infographic generators on the web now and I’m going to try those first. While the graphics made by these sites are a bit simplistic, they are a great way to add visual interest to your site.

    • avatar
      Vanessa Copeland 


      Agreed, the free infographic sites are very simplistic; however, they also provide great grounds for practice.

      Check back next week, we are publishing an infographic on the “Top 10 Ways To Fail With Google AdWords.”

  • avatar

    What good software could I use, without being a professional infograph? I can see the advantage of Infografic but i don’t want it to look too amateur

  • avatar

    I’m not sure when the inforgraphic trend started, but I simply love their informative and engaging nature, and have always wanted to know how to make one!

    I agree that a unique and interested design is essential in catching the attention of visitors, and drawing their interest in so that they read the information.

    Thanks for the tips – could someone point me in the right direction if I wanted to make an infographic? 😀

    • avatar
      Vanessa Copeland 


      Infographics are really on the rise right now! We have some in the making at the moment. Check back soon for our infographics!

  • avatar


    Always post your infographics to reddit under a related subreddit, I’ve got thousands of hits just from doing this once, it’s a good way to give the viral spread a kick start.

  • avatar

    Thank-you. This article was very clear and informative, is there a book you could recommend which would cover the topic in more detail? I would be interested to try and create one for a website I have been asked to “improve” and I think this may be appropriate for it, but would like to learn more about it.


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