This Week: Instagram, Content Marketing, Organic Social Content, Google Reviews, and More!

This Week In Internet Marketing

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!

Instagram’s Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile

This Week In Internet Marketing

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This week, Instagram announced that they will be testing out an option that would allow users to re-order their profile grid, regardless of when a post was made. They may also introduce the ability to ‘pin’ a post to the top – much like on TikTok.

Mosseri (Head of Instagram) also said that the platform will be placing a much larger focus on video. Many see this as a shift away from the traditional feed we all know, to make way for the app’s video content formats instead (Stories/Reels).

This news also coincides with the announcement that Instagram is considering an option for users to re-arrange their feed viewing options to Home, Favourites, and Following.

Click the link above to read more!

12 Ways to Use Content Marketing to Build Brand Awareness

Content Marketing

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Looking to up your content marketing strategy and build better brand awareness? Content marketing continues to prove its value in driving traffic to your website, but it also has its merit in building brand awareness and generating more visibility. This article covers 12 ways you can use Content Marketing to promote your business.

This includes researching your target market and audience (conducting market research at the beginning will save you lots of time down the road), defining your brand’s unique selling position, creating non-branded & searchable web content, publishing on third party websites, letting data drive your content, and more!
Click the link to discover how content marketing can improve your brand awareness.

The 4 Types of Organic Social Content You Need to Drive Engagement 

Content Marketing

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Posting content on Social Media that yields high engagement results can be challenging, and can take a lot of trial and error – especially when it comes to organic traffic. Luckily, this article by Sprout Social covers four types of organic social content that have been proven to be successful with their audiences.

This includes posting content that intersects culture and the current moment, content that features your community’s rallying point (a nostalgic element such as a mascot, logo, etc.), unpolished videos (more uncut and unedited video content, the more authentic the better), and finally content that caters to your audience’s sense of humour.

Interested in learning more? Click the link above.

How Google Reviews Impact Map Pack & Organic Search Rankings 

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Google reviews can be a great way to convert searching customers and help you rank higher on the Search Results pages. Keeping on top of your reviews (both positive and negative) can show customers you are listening and that you care. Also, with all the talk about local SEO – it’s become apparent that reviews play a key role in highlighting which businesses in your community stand out for consumers.

If you’re aiming to get your business on Google’s Map Pack (which features 3 local top local businesses) or improve your organic SEO then you should encourage your customers to leave reviews on your Google Business profile rather than your website or Facebook.

Don’t be afraid to ask your customer to leave you a review about their experience! Click the link above to learn more.

2022 Preview: A Glimpse Into the Future of Social Media Trends!  

If your brand is struggling to stay on top of social media trends, we’ve got you covered! Our lovely social media specialist Jess, is here to save the day with the top trends to keep an eye on in 2022.

This includes focusing on video content (likes Reels and TikToks), learning how to use the new Instagram updates to your advantage, hopping on the TikTok train (if you haven’t already), incorporating PPC into your Social Media, and incorporating Influencer marketing into your strategy.

Click the link above to read the full article!

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, first, we looked at Instagram’s new option for re-arranging posts on your profile. We then moved on to explore twelve ways to use content marketing to build brand awareness.

Next, we learned about four types of organic social content you can incorporate to drive organic engagement. We followed this with an article on Google reviews and the role they play in ranking on Search Engines. Lastly, we discussed the 2022 preview of Social Media trends to look out for this year.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!

Post By Ellie Perrier (34 Posts)

Ellie is the Digital Marketing Coordinator at TechWyse. She's passionate about all things to do with social media and content marketing. In her spare time, she enjoys cooking, gardening, and keeping active.

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