Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!
This has been a big week for Google Ads, as they’ve announced changes to Discovery Optimization Scores, auto-applied recommendations, and YouTube campaign optimizations. Let’s take a more in-depth look at each of these changes and how they’ll impact campaigns:
- Maximize performance for discovery campaigns: previously, optimization scores for Google Ads only covered Search, Display, Shopping, and Video campaigns. They’ll now include Discovery campaigns with a score ranging from 0-100% (100% meaning they’re performing at their full potential). The update will also allow you to adjust audiences, and optimize targeting for full potential.
- Scaling auto-applied recommendations: this update will allow users to auto-apply Google campaign recommendations at an account-manager level, so you will no longer have to go into individual accounts and manually apply recommendations.
- Video campaign optimization: these new recommendations include setting up product feeds, setting up Google Analytics 4, and upgrading your conversion tracking. This will enhance cross-platform measurement.
Click above to learn more about each update!
If you’re on Social Media, you’re familiar with Hashtags. Most use them to follow certain topics, trends, or brands they like. From the marketer’s perspective, hashtags are handy tools that can be used to boost visibility and engagement – that is, if it’s done correctly!
This week, we’ve found an all-inclusive guide by SocialBee that covers everything from what exactly a hashtag is, to the benefits of implementing them into your strategy, and how to use them on each type of social media platform. Coming up with a hashtag strategy for your brand can help improve the performance of your content, and get your products and services in front of more people.
Click above to learn more about Hashtags and their many benefits!
Any user that has expressed some sort of interest in your products or services can be considered a lead, therefore it’s fair to assume that with the right strategy in place you can drive those leads to become conversions. Using all available information on these leads to create a more personal connection can help your business retarget these potential customers.
This article covers seven ways you can segment your audience for successful retargeting including not focusing too much on channels but on users instead, using a mix of sequential messaging and storytelling to improve engagement, targeting audiences based on life events, and more! Click the article above to learn how to improve your retargeting strategy.
Historical optimization simply means going back and re-optimizing content that was previously published in order for it to continue to perform well. In doing so, your content will stay up-to-date and can be used to improve search visibility, generate organic traffic, and boost your ROI.
For example, this article covers how the Content Marketing Institute updated a piece of content from 2014 that had decreased in engagement and included CTAs that were no longer relevant. By giving this content an audit, adding new relevant information, hyperlinks, and a call to action – the content performing extremely well. Creating all new content can be time-consuming and budget-draining, so if you’re in a pinch then historical optimization can be a great option for you!
Click above to read the full article.
The common goal of any business is to achieve a high ROI through digital marketing. If you’re stuck and looking to improve upon your current ROI, then our Digital Solutions Manager, Josh, is here to help you out! This article covers five tips you can use to increase your ROI through customer retention, this includes:
- Continuous communication: Assigning an Account Manager to clients who are on contract for recurring services is a great way to build lasting relationships and trust, increasing your ROI over time.
- Measurable data: Showing your customers that their investments are yielding the results they desire will increase loyalty and retention rates.
- Promotions: Providing discounted products or services to long-time customers can show that you value their business.
- Referral Programs: This is a great word-of-mouth tactic and incentive for current customers to refer your business, improving retention rates and increasing your leads.
- Promoting the customer on your social media pages: Shouting out customers on your social media pages (with their permission) can create a sense of community.
Click the link above to read more about how to increase your ROI through customer retention!
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, first, we looked at Google Ads’ new recommendations for discovery campaigns. We then moved on to explore how to use Hashtags across various social media platforms.
Next, we learned about seven ways to segment your audience for successful retargeting. We followed this with an article on how to make the most of your existing content with Historical Optimization. Lastly, we discussed five tips to Increase your ROI through customer retention.
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!