Being ahead of the curve is crucial in modern marketing because the digital landscape is always changing. New breakthroughs in technology change the way your audience consumes content, so you need to plan ahead if you want to meet your customers’ demands in six months, a year, and even a decade.
Ten years ago, video was just starting to break out as a digital marketing tool and Youtube had just introduced Analytics for its creators. Nowadays, 92% of marketers say that they include video in their marketing strategy.
You can no longer create effective marketing strategies without taking technological innovation into account. Let’s take a look at 6 digital trends that will boost your marketing strategies and help you get new clients.
1. Video ads on social
It’s estimated that the average consumer will watch 100 minutes of video content per day in 2021. With the breakout of TikTok and Instagram reels, video content is bigger than ever, so video advertising is also on the rise.
Video ads engage your audience and are easy to digest, so they represent great opportunities for brand exposure and enhanced targeting strategies. Branded video content can be hugely memorable for your consumers, especially if it’s funny or entertaining.
Video ads are the future of digital marketing, so this is a digital trend you should master as soon as possible.
2. Augmented reality for products
The COVID-19 pandemic created multiple challenges for marketers. Most consumers were in lockdown and couldn’t check out physical products, so some companies decided to present their products with the help of augmented reality (AR).
One great example of this is IKEA’s AR app. The app enables users to see how different pieces of furniture would look in their homes. By pointing their smartphone at an empty space in a room, the user can see if the furniture would fit or not and more.
But IKEA is not the only company that leveraged the power of AR to help their customers. Beauty and cosmetics brands have developed AR filters that help their audience see how they would look like wearing a certain shade of lipstick or makeup.
Using AR to present physical products can be super effective, and this practice will likely become more popular in the future.
3. AI-powered PPC campaigns
It’s common knowledge that PPC campaigns take about 3 months to work. This period is usually required to collect data and optimize the campaign. But you can get quicker results if you leverage the capabilities of AI.
An AI-powered PPC campaign can maximize your ROI from month one by using aggregated data from tens or hundreds of different campaigns in your industry and focusing on keywords that are known to convert.
This helps you focus your ad spend on the best keywords, making it easier to attract the right visitors to your website.
4. Bots for customer support
Even though they’ve been around for a while, chatbots weren’t really popular until about five years ago when their capabilities were improved. Many companies didn’t use chatbots because their answers would rarely help customers. And people like talking to people, not bots that offer only three answer options.
But modern chatbots can answer customer support questions, start the sales cycle, collect data, create virtual customer profiles, and more. Nowadays, you can personalize your chatbot so it can assist your customers in any way a human clerk would. In fact, chatbots are so intelligent that they can elicit responses that lead to emotional bonds.
Chatbots can save your company a lot of money and help your marketing efforts. They don’t get annoyed with customers, never lose their patience, and always collect relevant data.
5. Voice search
Voice search is getting bigger each year. We rely on voice assistants like Google Assistant, Siri, or Alexa to make our lives easier. And that trend will continue for the foreseeable future because 65% of users can’t imagine living without their virtual assistants.
Optimizing your marketing content for voice search can increase your chances of attracting new visitors to your website. And the great thing is that you can optimize your website for voice search with a few simple tweaks.
6. Social commerce
Social commerce enables you to make the most out of your social media profile. With the help of stunning visuals, you can use social commerce to reduce your customer’s chances of forgetting about your product.
70% of shoppers use visual platforms like Instagram to discover new products. So you should give them the opportunity to buy something they like without leaving the platform, making their shopping experience seamless.
This digital trend is especially useful for retail businesses, but it can help other businesses as well.
The digital marketing landscape is always changing, so you need to incorporate the latest trends in your marketing strategy if you want to attract more clients and grow your business in the future. Keep your business ahead of the curve by adapting to your audience’s needs and embracing innovation.