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Three Key Considerations For Successful Content Marketing

Increasing in importance, high-quality content is fast becoming the gold dust of aspirational content marketing. But great content creation forms just one digit in the combination code of content marketing success – you wont get far into the vault without the other numbers, such as the best ways to place, promote, source and manage content!

In a churning sea of e-casts, infographics, blog posts, guest articles, status updates, brochures and more, effective content marketers must become great navigators. And with content being so vital for conversion, SEO, and securing potential leads, discovering new tips and ways to steer the fast-paced tides of content marketing strategy should always be high in these navigators’ priorities. So jump aboard shipmates!

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5 Great Content Marketing Ideas

1. Outline Clear Goals to Deliver the Best Results & Stay Organised!

Like a well-written article, successful content marketing always works to a clearly outlined structure. Posting content as-and-when you feel like it will not achieve much!
From figuring out budgets to knowing content placement quotas, clearly defining long and short-term goals provides material marketing targets – which you’ll need to prove ROI. Stating exactly what you want to achieve (producing e-casts to boost conversion, using content to grow social following, or outreaching articles to benefit SEO for example), this aspirational structure forms your basic content strategy outline. Plain sailing so far, right?
Once you have this strategy and goal in place, the next step is to remain organised and focused – whatever your aim. With a stress-headache-inducing variety of content available, developing good content management habits and systems will help you keep track of created content, content forms and active campaigns, and enable you to plan for short and longer term content goals, deadlines and aspirational achievements, while ensuring you remain on target.

2. Involve Your Social Strategy

If you’ve taken a great picture or want to promote your personal blog, what do you do? You head to social media right? Well, successful accessible content marketing should do exactly the same!
Though this sounds obvious, many organisations are wary of investing time and money into social strategy as it’s difficult to determine precise ROI, and returns tend to be gradual. But as a vehicle designed to share multi-faceted content to a wide-reaching audience, utilising the marketing potential of social media (as well as outreaching content via your own corporate channels) is a no-brainer for content marketing promotions.

3. Find New Ways to Meet Growing Demand

“But there’s not enough time! I need to deliver the highest quality content at the highest quantity and speed possible!”

Because of the rising importance of content for SEO, social and other brand benefit, efficiently meeting demand to provide constant, original and interesting content is half the battle, before high-quality outreach opportunities are even considered.
So in order to meet the pace and be successful, you’ll need to make the most of all your assets:

Post By Alastair Kane (2 Posts)

Alastair Kane wrote this article and is Content Manager at Strategic Internet Consulting a full service online marketing agency based in the UK offering online marketing and web development.

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