Content Marketing January 28th, 2020
This week we are back with more internet marketing news. Today, we’ll check out Google’s mobile-first indexing guide update that emphasizes the same content across site versions. As well, 3 creative ways to promote content with carousel ads and webpages with featured snippets not appearing twice on page 1. Finally, we’ll delve into how and how not to use hashtags on Instagram in 2020, and how we can make use of short videos to convert customers.
Google updated its mobile-first indexing developers guide. New guidelines were added in several areas, including crawling, visual content, structured data, and best practices. Google advised developers to keep the same primary content across desktop and mobile versions of their sites. Structured data should be identical on both versions of your website. The new “Check Visual Content” section provides image and video guidelines. Google has also added several points to its “Additional best practices for separate URLs” section.
Learn more about the updated guide now in various areas, including crawling, structured data, and visual content!
Carousel ads continue to prove their ability to generate direct conversions and sales. This ad format is undoubtedly an all-time favourite for e-commerce managers looking to promote physical products, most often featuring one SKU per slide. Content marketers can also use this ad format to pursue brand awareness, reach, and traffic objectives.
Read the article to explore three creative ways to promote content with Facebook and Instagram carousel ads!
Google’s Danny Sullivan confirms that webpages in a featured snippet position will no longer be repeated in regular page 1 organic listing. This change will affect all search listings worldwide. Before, it was not uncommon to see webpages in a featured snippet position appearing twice on page 1 of search results. However, now a webpage will only get one chance to appear on page 1.
If you are keen on knowing more about this new featured snippet, read the complete article!
If you have been on Instagram for a while, you might be noticing the excess use of hashtags. Have you ever wondered why? It’s because Instagram posts with at least one hashtag receive comparatively higher engagements than those without them. They are crucial for brand awareness and online presence. But you must also know how to use them properly.
Want to build your presence on the internet? This article will go through the must-have’s and everything you need to know about hashtags and how to do just that!
The best way for consumers to learn about a product or service is through the use of videos. This shows that the use of video is an excellent option for small businesses to connect with, convince, and convert leads into customers. As a result, short videos packed with stats are especially helpful during the convincing phase of the customer journey. This type of bite-sized video is designed to capture the viewer’s attention and explain key points to them!
In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service.
In conclusion, there’s a lot of change that’s happening in the world of content marketing. For Google’s new update, your primary content should be the same on both mobile and desktop versions of your site. We’ve seen that carousel ads are a successful way to generate direct conversions and sales.
As well with Google, they will no longer have featured snippets appear twice on page 1. This will result in huge changes within the world of search ranking. As well, using hashtags on Instagram boosts the performance of your posts, but you also have to use them in a non-spammy, strategic way.
Finally, the use of short videos has been proven effective when grabbing the attention of leads or potential clients browsing your site. That’s because they’re a great way to connect with your customers in an engaging way. It’s a way that shows them all the key points they need to purchase your product or service.
Tune in next week for more updates on what’s happening in the world of marketing!
This Week: Content, Featured Snippets, Hashtags on Instagram, and More!Read time: 3 minutes