The life of a web writer ain’t easy believe me! A little bird once told me writer’s block happens to the best of us and when it happens to me, I turn to, the big bird, Twitter for help.
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Creating an endless supply of content for one industry is tough. Content creators won’t be able to remain fresh and unique, if they’re bored and constantly spinning articles. More importantly, uninterested readers will start checking out the competition. If you write about old news, you’ll become old news.
Stay Fresh With Twitter
With nearly 400,000 million tweets being pumped through the Twittershere each day, there’s an abundance of idea sparking material out there, regardless of your industry. Yeah yeah yeah… we all know there’s a crap load of infomation on Twitter. But how do you find exactly what you are looking for?
For fun, let’s say we work for a candy company and we are looking for our next blog post idea. Here are a few ways to go about it:
1. Twitter Search
Like Google, Twitter can also be used for search. Yes, there’s a massive difference between the two; nonetheless, you have the ability to search user tweets by keywords and by hashtags.
If you search the terms “best candy ever” you’ll see results that include all the keywords you enter but it no specific order. See what I mean:
On the other hand, if you add a hashtag and eliminate the spaces you’ll see results that have all keywords in the same order you searched. This is what I mean:
Cool, you showed me how to search crap on Twitter… I want to generate content ideas.
When it comes to generating content ideas, it’s up to you to read in between the tweets. From the seven tweets above, here are the few ideas I came up with:
The Real Candy Crusher: A Game You Can Eat
The Best Candy in the World that you Can’t Have (About the candy you can’t buy in North America)
What Is the Most Popular Candy on Twitter
5 Bedtime Snacks That Won’t Give You Nightmares
- 10 Desserts Made With Twix
2. Find Out What’s Trending On Twitter
Not everything that’s trending on Twitter is related to your industry (in this case, the candy industry) or is it? There might not be a direct connection between what’s trending in the Twitterhood and candy but it doesn’t mean you can’t fabricate a connect.
will let you know what’s trending within your “twitterhood,” or in less creative words, it will provide you with real-time trends sorted by location. This is a great way to stay relative and keep your content fresh. Better yet, what if you are writing a guest blog article for company in another city or country? If you jump on Trendsmaps do a quick search to you can find out what people are talking about and curve your article towards the latest trending.
Starting a few weeks ago, Canadian teenage girls turned to the tweet-machine to share their love for the Justin Bieber by non-stop hashtaging #BelieveTourToronto
( ^ Screencap from Trendsmap)
Relating Justin Bieber to the Candy Shop
With thousands of Bieber loving girls tweeting and searching the web for anything to do with “Justin Bieber Toronto” and “#BelieveTourToronto, this gives the candy shop an opportunity to get its name in front of a larger candy loving audience.So how does the candy shop create content surrounding this?
Personally, I went to Google and typed in: “Justin Bieber’s favourite candy”. Did you know that the Biebs loves Sour Patch Kids, Air Heads and cotton candy ice cream?! Either did I, but this information opens a content door of opportunity.
Here are a few content ideas:
- Justin Bieber’s Favourite Candy to Eat On the #BelieveTour (Blog)
- Toronto Candy Shop Stocks Up On the Bieb’s Fav Treats For #BelieveTour (Press Release)
Those are two pieces of content that will definitely attract new visitors to the candy shop website and its storefront.
Sidenote: Using haghtags in the titles of your articles is an awesome way to get your blog infront of your desired community. When your fans click the articles tweet button it will automatically join right conversation.
3. Ask Your Audience:
Why not ask your audience for some content ideas. Here’s a few ways to ask:
- “What do you wanna read about next? Sugar free cupcake recipe, low cal candy, or chocolate health benefits. Tweet us your pick!”
- “Tell us what you want us topics to cover in our blog. Best idea gets a 50 gift certificate!”
There you have it! If you are running low on creative content ideas, Twitter’s got your back! These are just a few ways you can use Twitter to generate content topics. I know there’s many other creative people out there using it differently. Let me know how you creep Twitter for content in the comments below.