A website without a blog is just like a store without anyone attending it. Some experts would even compare it to a vending machine. You pay for what you need, get the merchandise and walk away without any kind of interaction. It’s definitely not something you want for your company! A blog cultivates the relationship between you and your customers and that’s incredibly important in every business. So, what makes a blog successful? Read this article to find out more.
Know Your Customers and Write for Them
Before anything else, take a moment to think about who you are writing for. Generally, you want to reach out to new customers and convince them that your brand is the market leader. It’s important that you have a specific target instead of marketing for a bigger audience. You’ll be able to focus on your niche and write exactly what they are looking for. One key is to understand their problems. For example, you specialize in home improvement specifically flooring and carpeting. What common problems do you think your customers have in regards to their flooring? Is it looking for a company who can provide affordable and quality services? Basically, that’s how you develop ideas for your blog content. Putting yourself in your customer’s shoes will result to a blog that tells them you know exactly what they feel and can provide what they need.
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Post Regularly on Your Blog
Fresh content on your blog encourages loyalty to your brand. Search Engine Optimization experts relate that the frequency of your posts should be consistent. Erratic blog posts give the impression that you are not the expert on the topics discussed on your website and have no time to update your audience about your new products or answer their queries. If you think you can’t post daily, that’s fine. You can choose to post once per week or even twice a month as long as you can keep up and able to come up with blog content during the specified time frame. In that way, you also have enough time to go over your material, do research and correct any grammatical errors.
Use a Conversational Tone
You don’t want to sound like a stuffy college professor discussing about algorithm, unless that’s what your blog is all about. Blogging gives your business a voice, a place where you can talk to your customers about new trends, upcoming products or current events that are affecting the supply and demand. Use language that’s easy to understand and avoid using highfalutin words as much as possible. Do you still have trouble coming up with professional content for your blog? Here are some pointers from several successful bloggers:
- Be yourself and be transparent – a good example would be to write about external factors (e.g., customer handling, environment or weather conditions) that can affect the performance, efficiency or durability of your product.
- Write as if you are talking to a customer face to face – envision what you want to relate to your customer. Questions like “what kind of benefits can your customer get from your products or services” will make it easy for you to come up with good, quality content.
- Check other bloggers but be original – reviewing your competitors’ blog can help you develop a strategy in developing content. You may read their posts to get some ideas, but brainstorm about interesting topics as well. Most of all, avoid being a copycat. That’s the golden rule in blogging.
Creating a blog is all about inspiring your customers and you can’t achieve that if your content is not interesting enough to read.
Hire an SEO Company to Help You
Finally, content writing for your blog involves keywords that have to be recognized by search engines to boost your rankings and drive more traffic to your website. Getting a little complicated, isn’t it? That’s where a SEO and web design company comes to the rescue. Professionals who specialize in keyword research and writing high quality content will take your mind off the nitty-gritties of blogging.
A blog must complement a company’s website. It should be a place where your customers go to regularly to see what you are telling them. This means a blog must have a regular infusion of high quality content with useful information that they can use.
A blog can be a very good tool for connecting with your customers on a regular basis.