Since our weekly update focuses on updating our readers on the latest internet marketing news and trends we decided that we will use our monthly ‘Rise To The Top Wrapup' to update you on many of the things going on at TechWyse and also some of the service trends that we are seeing in the industry.
This might be considered at times to be one of our more ‘salesy’ updates but our real aim is to let you know what we are up to at TechWyse and give you an idea of what is working for our clients. In this industry education is key and if our clients are not educated we are not speaking the same language.
If you choose to do something with this information that can help your own company then we have done our job! So without further adieu…
What’s Up At TechWyse?
Improving Conversion With Google Website Optimizer
In the last month we ran 23 experiments for customers using Google Website Optimizer. With these 23 experiments we changed a creative element and sent half the traffic to 2 versions of a given page. In 18 of 23 tests the new version that we built performed better.
At TechWyse we offer a service called WyseLabs which introduces this testing environment to your website. It is affordable and can impact your bottom line significantly. To learn more about this service you can visit this page on our website.
Is Your Google Analytics Code Installed Properly?
TechWyse On The Radio!
Don’t Forget To Follow Us In The Social World!
Recent Website Launches
One of the odd things about interior designers in general is that their websites are not always that attractive. Peter Brooks, a talented interior designer in the Toronto area came to us because he wanted to change this observation. His website features a clear call to action in his sales funnel, a clear statement of services performed and a dynamic gallery which he can update himself! Check it out!
Our client came to us wanting to increase both search engine exposure and the visibility of service offerings by the company. After going through our creative process it was determined that we needed to follow the corporate brand. We also decided to use a rotating flash piece to clearly show the visitor services offered by the company. The end result was a clean website with strong conversion principles. Visit the site live now!
That is it for this month. Stay tuned next month when we begin reporting to you some shared Google Analytics metrics that we are classifying by niche to help you decide how you compare.