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Company News September 15th, 2008
Ever wonder why some products just seem to fly like the wind right from launch? I will give you a small tip, it's all in the research being done, rarely is this just a fluke!
About 1 year ago I began to study the art of sculpting websites. The new rule of thumb is 90% research and 10% build time. This is the true way to the top 10 fold. Not only that, if you have a blueprint engineer available to you, your market opens right up. You will discover markets you never knew existed.
Over the last 6 months I have been developing a blueprint for TechWyse. It has not been easy because we are a rapidly expanding company. New products, ideas and process documents are being added daily / weekly / monthly. The beautiful thing about a blueprinted website is you can always add, modify and refresh it. You see, markets are always changing! Is your website moving with the times?
Based on my 6 months of research at TechWyse I am proud to bring forward an overview of the architecture if our new website as seen by a blueprint engineer.
Here is my 'take' on TechWyse in a nutshell…
TechWyse provides ethical search engine optimization services. Monthly maintenance packages are available based on PFP (pay for performance).
Google Adwords certified professionals. MCC (master client center) management. Services also reach into Yahoo Network, Facebook, and Bing.
A marketing system to test and measure all online promotional efforts is needed. You want to leave no stone left unturned. With the TechWyse 'Lead Management' system you are connected to the heartbeat of your website.
TechWyse has developed its own lead management system that allows you to have a bird's eye view of all your leads and phone calls.
In August 2008, TechWyse became one of a select few North American companies to earn the distinct Google Analytics certification.
We are a tier 1 website design company. Our team of almost 70 internet marketing and design warriors work as your single unit of high test online effective marketing, measurement and tracking force.
TechWyse has been a huge proponent in using the many effective Google services that are available. From AdWords qualified to Analytics certified we also endorse the use of 100's of other great Google products found on thier Google products page.
In today's marketing climate it is necessary to realize the audience you are writing your content for. If your audience is online then you need to be able to write in short, small bites sized, meaningful chunks. TechWyse has a talented and diverse team of content writers.
How your website visitors interact with your website will determine the conversion rate of your traffic. Testing for usability is a must to increase the production of goal fulfillment.
At the core of your success rate with any online venture is the strategy you call your 'master plan'. Without it you are almost certainly doomed from the start. With it your rank ability, visitor usability, and primary message are concise.
This is Robert Kennedy's perception for a skeleton blueprint as it would apply to the massive TechWyse Internet marketing machine. While it may seem like I have just described the services we offer, it actually is a description of a website blueprint which I have happened to use TechWyse as the example for! If you are interested to learn more on how I arrived at this architecture, watch this: architechural website building video.