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Company News October 15th, 2008
What economic slowdown? I believe that a great way to gauge how well the economy is doing is by looking at online activity. Specifically, how many inquiries companies are getting from online search. When you are in a position to review a multitude of statistic as we are here it is interesting to be able to make conclusions on those findings. With the exception of the real estate industry we are showing very little variance in any of our industries in terms of online search activity or leads generated from search for current clients. This is something that we will be keeping our eye on as we progress through the final quarter of 2008.
Speaking of measuring leads, since this is the one article that I write per month to make clients aware of our service offerings I thought it would be important to make everyone aware of our recent promotion we are running in celebration of our recent addition as one of the very few Google Authorized Analytics companies in the world. (and only Google Authorized Analytics company based in Toronto, Canada!)
As many of you may know, the key to building winning internet marketing campaigns is the ability to effectively measure the precise 'return on investment' so that you are aware of how well your dollars are being spent and also so that we can make changes to your site for continued improvement. As mentioned above we are offering an incredible value offer for something we are calling the "Ultimate Measurement Package". It includes the following:
'Wyselabs' Service – after installing Google Analytics with all the necessary filters and goal funnels, our analytics team will monitor your statistics and offer quarterly custom reports which outline core problem areas relating to findings found in your website statistics. This service includes 3 hours of consulting each month and monthly access to reporting.
Email Management –
using our proprietary email management system all of your leads are copied from your website form into our email lead magagement system which includes our mini-CRM.
Phone Call Tracking – also part of our Lead Management system includes access to any phone calls you received as a result of any of your services. How this works? We place a phone number on the top of each page and using a piece of java script the phone number changes based upon how they got to your website. If they came through a pay per click campaign then the number reflects the number we have allocated for that. Again – you are then able to login and see the phone calls received as a result of these campaigns.
Adding it all up!
Conversion Summary Meetings – Finally, to tie a bow around this complete service, we will complete a conversion summary meeting every month with you to review every service being completed, all funds being spent on campaigns and give you an exact cost per conversion for each service. We can do things with analytics that were never possible before! Want to track the effects of a radio, print or TV campaign? Get us involved!
For further information on this service contact our client service department at firstname.lastname@example.org .
Lots of things happening at TechWyse! Stay tuned next month for a longer list of recently completed projects!