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At a time when online presence is of paramount importance for businesses, digital marketing efforts need to be equally effective to attract more customers. ...
The term “window shopping” still exists, despite it being done on a computer screen and not in front of a store window. It’s one of those terms that ...
Digital marketers continue to invest in more effective paid media strategies as opposed to traditional marketing efforts, where, for example, a banner ...
From searching for a product to cashing out, there are many steps in between. If you have an eCommerce site, then you know fewer steps, the better. ...
Conversion is one of the main goals of every online entrepreneur. However, getting your online visitors to engage with your sales pages is not as easy as ...
Call to actions (CTAs) are an essential part of your overall marketing process. You have probably thought through elements such as your sales funnel and ...
Google is dedicated to the cause of making the internet a more secure place. They’ve been promoting HTTPS web hosting for a while now, and HTTPS-hosted ...
Company websites are important – there is no doubt about that. Twenty years ago, if you simply had a one-page website for your business you were ahead ...
A few years ago, Go-Globe surveyed web design trends among Fortune 500 companies and concluded that only 47% of websites have a clear call-to-action ...
It goes without saying that if you want your digital marketing efforts to be results-driven, then you need to measure results – and an important part ...
As digital marketing professionals, we spend countless hours developing strategies to drive qualified traffic to landing pages. The more targeted the ...
A long-form landing page uses elements such as videos, infographics, stories, and images to keep visitors engaged and interested. Many content marketing ...
