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As a marketer, nothing is more painful than seeing low numbers on a metric, usually conversion rates. A marketing campaign consumes a good amount of ...
It’s pretty safe to say that the majority of people these days are truly addicted to their phones. We often reach for our mobile device first thing in ...
At a time when online presence is of paramount importance for businesses, digital marketing efforts need to be equally effective to attract more customers. ...
The term “window shopping” still exists, despite it being done on a computer screen and not in front of a store window. It’s one of those terms that ...
Digital marketers continue to invest in more effective paid media strategies as opposed to traditional marketing efforts, where, for example, a banner ...
From searching for a product to cashing out, there are many steps in between. If you have an eCommerce site, then you know fewer steps, the better. ...
Conversion is one of the main goals of every online entrepreneur. However, getting your online visitors to engage with your sales pages is not as easy as ...
Call to actions (CTAs) are an essential part of your overall marketing process. You have probably thought through elements such as your sales funnel and ...
Google is dedicated to the cause of making the internet a more secure place. They’ve been promoting HTTPS web hosting for a while now, and HTTPS-hosted ...
Company websites are important – there is no doubt about that. Twenty years ago, if you simply had a one-page website for your business you were ahead ...
A few years ago, Go-Globe surveyed web design trends among Fortune 500 companies and concluded that only 47% of websites have a clear call-to-action ...
