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keyword research with ppc google keyword planner
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September 16th, 2016
Over the last month, rumors have swirled that Google might revoke free access to their most important tool: the Keyword Planner. What makes this change so ...
Tips For Lowering Your Cost Per Click On AdWords
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September 2nd, 2016
One of the key KPI’s that should be tracked in order to maximize the results of your paid search campaign, is your cost per click (CPC). Your cost per ...
Programmatic Advertising 101
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July 29th, 2016
Interest in programmatic advertising has increased dramatically over the past few years. According to eMarketer.com, in 2016, digital display advertising ...
Landing Pagen That Converts - 4 Color Commandments To Follow
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June 20th, 2016
A study in the Journal of Management History, concluded that it takes your prospective customers a mere 90 seconds to form an opinion of a product, and ...
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June 2nd, 2016
Back in February, Google made some changes to their search engine results page (SERP). The side ads that Google used to display for users have disappeared. ...
4 Ways To Make The Most Of Google Analytics
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May 17th, 2016
For brands who currently use Google Analytics, the release of Google Analytics 3.0 in April 2016 was an exciting one. The update brought a more ...
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April 4th, 2016
Having a top-performing AdWords campaign can feel overwhelming and difficult to achieve. There are so many factors to consider—for example, how do you ...
AdWords Performance Indicators
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March 28th, 2016
For the paid search beginner, it’s all about jumping into the fundamentals of the AdWords platform, and familiarizing yourself with some of the jargon ...
Display Vs. Search Advertising
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March 4th, 2016
A lot of digital marketers were taken by surprise when eMarketer published a report that showed marketers were leaning towards display advertising and were ...
A-Beginner’s Guide To The Best PPC Strategies [Part-2] LinkedIn Advertising
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December 11th, 2015
In continuation of my beginner's guide to the best PPC strategies, I’m going to discuss the various LinkedIn ad strategies that allow for really specific ...
What Are Google Sponsored Promotions?
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December 8th, 2015
Recently, Google has released one of its most exciting BETA’s into the wild. Much like most Google BETA’s, Google Sponsored Promotions were started on ...
Top KPI’s To Track In AdWords
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November 9th, 2015
Last year was the first year that online advertising revenue surpassed the revenue generated through traditional media. As it continues to become much ...

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