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2017-06-26-min
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June 26th, 2017
What is CASL? The Canadian Anti Spam Legislation, better known as CASL, is governed by the CRTC (Canadian Radio Television and Telecommunications ...
May 18th-min
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May 22nd, 2017
Sections: SEO Considerations Search-Worthy Content Driving Traffic Conversion (advanced) Summary SEO Considerations I recommend not going too broad with ...
How-to-Create-an-SEO-Content-Strategy-for-a-New-Business-min
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May 1st, 2017
So you have a new business. You know you need SEO, but you don’t know where to start. Don’t worry, you’re not alone. Developing an SEO content ...
How-to-Create-an-Effective-Email-Follow-up-min
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April 10th, 2017
When it comes to email pitches, I've been on both sides of the fence. I've sent lots of emails suggest an article, ask to remove/fix a link and invite to ...
5-Best-Tools-For-Blog-Topic-Creation-min (1)
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March 30th, 2017
Blogs are one of the pillars of your content marketing strategy. Depending on your vertical, creating unique, interesting and insightful blogs each month ...
Create-Better-Content-Through-Stealing-min (2)
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March 22nd, 2017
Creating a piece of content that will earn a bunch of links and attract plenty of traffic to your site is a challenging task. However, there are ways to do ...
Tips-For-Crafting-Long-Form-Content (1)-min
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March 17th, 2017
If you haven’t guessed already, long-form content is a piece of content that is longer than most, on average around 1,200 words. Long-form content is a ...
Ecommerce-content-strategies
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March 9th, 2017
With ecommerce, the first thing to keep in mind is the purchasing behaviour of customers. Most customers need an instantaneous response, which is why ...
copywriting-tips-for-your-blog-1-min
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January 26th, 2017
In December 2016, 73.9 million blogs were published on WordPress alone. It’s estimated that over 2 billion blogs are published online each day. With so ...
10-secrets-to-create-extremely-engaging-content
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October 6th, 2016
If you’re a marketing specialist, you’ve probably participated in the “what’s the most important element of marketing?” debate at least once in ...
How To Create A Thematic Blog Series
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August 8th, 2016
Like a series of art, a thematic blog series can help to effectively engage or entertain an audience, deconstruct complex topics and grow your recognition. ...
How To Make Friends And Influence People
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June 10th, 2016
Please forgive me for the title, I couldn't resist. But I would like to think it is apt in some ways. The creation of influence in content is no more ...

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