The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

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December 28th, 2012
2012 saw a lot of new advancements in paid search advertising with exciting enhancements to the Google Search & Display network. The world of paid ...
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August 10th, 2012
Managing paid search ads for the past 3 years has taught me a lot about the big two competing content networks, Google and Bing. The simple yet true fact ...
Top 10 Ways To Fail With Google AdWords
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August 9th, 2012
The world of pay per click can be a daunting venture for many small-medium size businesses. The thought of wasting marketing budget on clicks from "window ...
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April 25th, 2012
There is arguably no other advertising medium that is more data-driven than paid search.  What other advertising medium gives you the detailed metrics ...
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December 29th, 2011
Negative keywords in a PPC campaign are an underused gem that could make the difference between ads that not only receive clicks but get viewed by a highly ...
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November 17th, 2011
Most any business will benefit from a PPC campaign. The AdWords marketing auction system was designed so that small business can actually have a viable ...
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October 27th, 2011
Writing a Google text ad is an art form in the Internet marketing world. Sponsored ads not only have to adhere to Google’s specific guidelines and ad ...
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August 8th, 2011
Imagine driving home from work and every billboard you viewed had a direct connection to what you were looking to buy, and made the buying process easier ...

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