Reporting to the SVP Operations, the Social Media Manager is responsible for creating, managing and executing digital marketing campaigns in social platforms for a broad range of agency clients as well as our own agency brands.
This role offers significant opportunity for career development since the right candidate will be leading the social department and representing the agency to our clients. This includes assisting in developing the agency service level and deliverables as well as vetting and selecting the industry tools for use in the social department.
Planning, developing, presenting and delivering successful strategies for clients is a core component of this role. Additional responsibilities for the Social Media Manager also include assisting in outreach and communication as well as planning content creation to help support our client’s online marketing campaigns.
The Social Media Manager is a highly motivated individual with experience and a passion for digital marketing as a whole with specific skills and experience in delivering results in social media platforms.
At our agency, individuals are driven to continuously improve their skills and expected to take action outside of the day-to-day. Going to events, seminars, workshops, and participating in online training for skills and expertise would be expected.
Complete ownership of client marketing campaigns from plan to production including: brief development, ideation, channel recommendations, creative development, planning, implementation and management
Participate in meetings related to existing projects and new business and will be expected to lead conversations about progress, needs and results of each client’s marketing campaign
Monitor effective benchmarks and KPIs for measuring the impact of social media, content marketing and inbound marketing campaigns to analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Manage client inbound and social marketing campaigns and day-to-day activities. Duties include online advocacy and monitoring, editorial content, content writing, community-outreach efforts, aggregating article and video content, distributing content to content sites etc…
Become an advocate of clients among various social communication channels, engaging in dialogues and answering questions where appropriate
Develop and expand community and/or blogger outreach efforts
Provide insights gained from brand monitoring to AM and Cross-Department teams, to help them evolve their strategies in a timely fashion
Report on trends in social/inbound marketing, to the agency and clients alike
Develop best practices and processes for communications department
Identify threats and opportunities in user generated content surrounding the business, report to appropriate management
Oversee design of content for social channels
Develop and manage promotions and contests
Create and manage all client social media ad campaigns including budgeting
Execute on client newsletters
Monitor trends in social media tools, applications, channels, design and strategy.
Create and maintain content editorial calendars
Reporting and analytics for various content efforts
Minimum 2+ years of work experience in a similar role
Demonstrate creativity and documented immersion in social media
Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
Displays in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
Maintains excellent writing and language skills
Enjoys a working knowledge of the blogging ecosystem
Displays ability to effectively communicate information and ideas in written and video format
Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
Makes evident good technical understanding and can pick up new tools quickly
Maintains a working knowledge of principles of SEO
Possesses functional knowledge and/or personal experience with WordPress
Demonstrates winning social customer service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues