What is Website Usability?
Home > Internet Marketing > Website Usability > What is Website Usability?
Website Usability - The Foundation to your Online Success!
To an internet marketing company website usability is a little bit different then what people would define it in its traditional sense. Traditionalists study web usability and define it as the efficiency to which a customer can do their tasks to their satisfaction with a given website. Website usability, however, in the context of a search engine marketing team needs to extend further.
To an SEM or SEO firm, website usability is a big factor in developing a successful website conversion strategy. Our team of website conversion and usability professionals is interested in developing patterns for your website visitors that are in line with your overall business and revenue generation goals? Are you an informational company? Do you sell product? Do you provide services to a given segment of the population? By understanding these key metrics we can successfully analyze where your traffic is going and whether your website is setup properly to promote key visitor behaviour.
Key Questions In Determining your Overall Goals
Some key questions that should be considered in any website usability test include:
- What is the overall purpose of your company website?
- What is your number one goal for your website?
- Is your current website content setup in a way to facilitate achieving your number one goal?
- Does your website need or have any clear 'calls to action' that would provoke a visitor to request information, contact you, or fill out a form on your site?
- Are there any factors within your website navigation that prohibit visitors from navigating through your site properly?
- What website programming technologies are best used to achieve the overall goals of your website?
Where We Come In!
Now that you understand the premise its time to understand the TechWyse Internet Marketing philosophy behind its website usability and conversion process. To learn more about it we suggest contacting us by phone at 1.866.410.7090 or use our inquiry form!
Read more about our website usability pricing!
Read On!
 |
|
|
|
|
|
|
Visit our next section to understand how TechWyse Web Analytics services can help you take your website activity to the next level!
Back to the top