Website Usability
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Knowing Your Website Visitors and Traffic Trends is Key!
Think of Website usability as the beginning phases of building a house. The most important think you can do when building a house is to ensure that it is built with a clear sense of purpose and a solid foundation, so that it will achieve all of the goals that you originally planned when the project started.
Any company that offers services like search engine optimization, pay per click, varying forms of website analytics, and conversion friendly website design and development must invariably take strong consideration in developing a website usability plan. It's a natural progression in helping your client base develop an online persona that doesn't fail to approach its website visitors the way it should!
The first thing that you may be asking is; what is website usability and how can TechWyse offer this service to add value to my current internet marketing strategy?
What is Website Usability?
In the TechWyse Internet Marketing context, website usability can be defined as "providing a testing background to help determine whether users can successfully navigation through your website and understand what can be done differently to improve your own website conversion process." Since our own mandate is to improve your own website visibility by delivering quality search engine marketing and internet marketing campaigns, it also becomes our responsibility to determine what your website traffic does once it reaches your website.
The TechWyse Angle on Website Usability
The TechWyse angle to website usability is that we measure testing with the sole purpose of improving visitor conversion. There are various things that affect visitor online experience. Some of these considerations include, website navigation flow, how content is written, using the 'F-Shape pattern' when reading content, where 'calls to action' are placed, and the overall goals of your sites website design.
While these are just a few items that we look at when developing a website usability report, the goals of the overall project are what will determine the emphasis of work that we do for you!
The Cost of an Effective Website Usability & Conversion Test!
TechWyse professionals are always exploring ways to bring more value to your existing website by offering services that help increase the revenue and visibility of your website online. There are many ways that we get engaged in delivering valuable website usability testing and conversion test conclusions. To read more about this we urge you to continue reading in this section!
Read On!
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If you want to see some of the archive that we use to help our own team grow and learn we urge you to visit Jakob Nielsen's site at www.useit.com. While there are many more studies done on website usability, this is one of the leaders in the online usability industry.
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