Website Conversion
You've Got the Traffic, Now How Do You Convert It!
Imagine that you need to go shopping for some groceries. You go into the store to
find that nothing is where it should be! The vegetables are not all together, frozen food is in freezers inconveniently located in different areas throughout the store and the cashiers are at the very back of the store! Even worse, there is a long lineup if you choose to purchase anything at your store!
What many people fail to realize when building a website is that it is no different from the company that ensures their grocery store is setup properly. Making critical errors based on a lack of preparation or emphasis on strategic inputs can affect your business in more ways than you can imagine. As a website owner, any responsible company will take the time to ensure that all the strategies necessary are within the website to ensure maximum usability and conversion!
A Website Conversion Process Begins & Ends with its Results!
The TechWyse Website Design & Development team have defined a process that ensures that any existing or new website is designed for each visitor that comes to your site to understand your #1 business goal!
Building for visitor conversion is a science that our team has developed over many years of studying website analytics patterns, usability and design innovation.
How do we get Visitors Lining Up at the Gate?
It doesn't stop there!
What about the sign of your grocery store? The more attractive it is and the more it says about the store the more likely the visitors that see it will come in! Once again, its no different in the online world! We all know how a search result in Google, Yahoo! and MSN look when we do a search query. Each 'find' is given both a title (in bolded blue) and a small 2-3 line description. The most examined part of this snippet of information is the 2-3 line description. Users spend 43% of their time looking at the snippet before deciding to click that link! Similarly, the bolded blue title gets 30% of the persons time before deciding to click on the link.
The effect of having properly written website content can have a dramatic effect on your conversion rate in even getting a person to your site!
Our Website Conversion Process Begins By Developing a Strategy
Our website conversion model is based on a process that we have defined which follows this simple process:
- Determine core business generation activity
- what does the current site (if in existence) do to prohibit its visitors from facilitating this core business goal?
- what call to action exists to promote this core business goal and / or ancillary services
- what level of stickiness does the existing website or should the new website have to continually attract recurring visitors to the site?
Our next steps are determined by your answers! By reading more about this subject and our web usability section, you will have a firmer grasp on how our services have helped so many companies build a strong foundation to their website marketing, web promotion and search engine marketing campaigns. We urge you to contact us to see if you would be a candidate for our services today!
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