Goal Oriented Website Development Services

Determine Business Goals

Every company is in business for a reason - to sell a product or provide a service.  Your Account Manager at TechWyse is responsible for both client education and learning all the fine details that help your company operate.  We accomplish both of these tasks by taking our clients through an online exercise that we call the 'Project Overview Document'.  The process sets the tone for creative decisions, site map construction, sales funnel development and branding decisions.

Develop Sitemap Strategy

Another important element of a successful website development project is the construction of a logical sitemap. Most businesses have an idea of the elements that they want in their website but are unsure how to structure headings, sub headings and third level pages. Our Account Management team takes pride in the logical setup of a professional website map. A sitemap includes logical page names, logical ordering and of course search engine friendly folder names and URL's.

Integrate Creative Concepts

Have you read about our creative process?  Do you understand the importance of a well thought out sales funnel?  If not, make sure you visit our creative services section to begin learning more about our creative concept process.

What Visitor Should We Be Targeting?

According to Jakob Nielsen, a user that is researching a new topic or purchase will visit 3.2 websites and will spend 1 minute and 49 seconds on each site until they find the website they want to dedicate their time to.  Once chosen a user will spend an average of 3 minutes and 49 seconds reviewing.

In his book "Prioritizing Web Usability", Jakob Nielson also states that the average user only spends 30 seconds on your homepage, will read only 10-20 words and only 23% will scroll further down on the page. If you haven't figured it out already.

While these are broad, blanket statements these numbers should go far helping you understand the importance of textual placement, design and usability - All items the TechWyse team have been involved in at various levels for many years.

Complete Website Build

Many of the important factors that we determined during the planning phase of the project would now be put into place. Some of these factors include:

Given that TechWyse is a search engine marketing company all search engine principles are included in the website build.  This includes standard use of CSS, & W3C markup validation.

You can learn more about our search engine thought in web design by visiting our blog.

Content Integration

We see it all the time – lots of effort being put into the creative design of a website, only to have the carefully crafted content dumped into the body of the website without much thought. 

The words you choose to put on your website are invaluable in the determination of your visitor’s behaviour.  It is important that the content be thoroughly read and understood by the web designer so that it can be integrated into the body of the website with conversion in mind.

To learn more about the value of content writing visit this page.

Review & Improve With Split Testing

Once your website has launched the key to continued improvement is allowing your campaign analyst to report and conduct various split and A/B tests for your website.  By allowing data to make decisions rather than human opinion we can continuously ensure improvement of your website property.  Companies have a website to help generate new business.  Why leave your new website up without constantly testing and improving?

To learn more about our split testing services visit our section on website optimizer.