Determine the reason you are in business.

As part of our process, we will lead you through a series of questions that will help you understand the true purpose or goal for your website. Do you think it is to provide information about who you are? Chances are that is not the reason people are coming to your site. The reason your company is in business is to make sales and create revenue. The reason you have a website is to give this 'click happy' generation everything they want to see in 5 seconds or less. Engage, Educate, and provoke a reaction.

Sales Funnel Development

Now that you have determined the goal for your website, it is time to develop a creative strategy to engage your visitor.

What colors are going to best portray your business? How should your website property be structured? Most important, what call to action can we include in building your companies sales funnel? We know why you are in business, now we need to determine how to speak to your market.

Creative Services

The sales funnel process has now been determined. Now it's time to let our creative development team go to work.

Now the real fun begins! By following a proven process, we are now able to put all of the concepts we have created in our documentation phase into a well branded website concept. Now you get to see the story that we want to tell. We will continue to refine the creative concept at this point so that it offers a perfect representation for your company and most importantly fulfillment of your visitors to the end goal!

Website Development

Your creative is all completed including a fully developed sales funnel. Now it’s time to build the site pages.

Once your website concept is approved our website builders will begin developing your site according to your prebuilt site map. Attention is placed on methods that bring focus to your 'calls to action' and also search engine friendliness. CSS, optimized images, and proper HTML code is paramount in getting your site both converting and getting indexed by the major search engines like Google, Yahoo! and MSN.

Content Integration

Now the final ingredient to your conversion friendly website development project - effectively written content.

For search engines, content is king. The same can be said for converting visitors on your website. Our clients vary - some of them request us to perform copy writing services for their website, some ask us to engage in content consulting and others choose to write copy themselves. Either way we will provide information on the steps necessary to write effective content that converts and gets found on search engines.