Traffic Measurement
Imagine – Complete Measurement of Your Return on Investment Down to the Penny!
You have now reached the point where you have carefully planned out your creative development process, developed a conversion friendly website, and begun a pungent website promotion campaign; It is now time to measure the effectiveness of each of your campaigns.
Internet marketing is different from previous methods of marketing. It is possible to measure down to the dollar the exact ‘cost per conversion’ (also known as CPA) and even ‘cost per sale’!
TechWyse offers a product, ROILogix which helps measure the exact sources of leads, and the success of these campaigns.
- Google Analytics
- Email Leads
- Phone Call Tracking
Here is an example of how precise lead management can be:
Lets suppose you started a small pay per click campaign for the month.
| Marketing Budget |
$1000 |
| Lead Forms and Phone Calls Measured |
100 |
| Total Sales made from the 100 leads |
10 |
We now know the following:
| Cost per lead |
$10 |
| Cost per sale |
$100 |
Further to this, with our Google Analytics “WyseLabs’ service we continually work to improve your website based upon numerical data which will continue to improve the ‘conversion rate’ of the website with the ultimate goal of continually improving the overall cost per conversion.
Planning + Promotion + Measurement = Your Success!
