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The Defence Group is an experienced criminal defence law firm operating in the GTA. They specialize in areas of practice such as white collar crimes, D.U.I, domestic violence, fraud and murder to name a few. The lead Attorney at the Defence Group is Arun Maini and he has prosecuted and defended hundreds of cases, and dozens of jury trials. Mr. Maini is a regular lecturer at the Advocates’ Society, and has taught advocacy and criminal law at the Bar Admission Course and Osgoode Hall Law School.

Requirements:

The Defence Group was in need of a fresh new look and broader content for their website. They also needed a means of capturing leads from SEO and PPC

After learning about the business and understanding the objectives of the website, we documented some of the following requirements:

• Search Engine friendly and content rich website
• Site wide contact forms and sales funnel development
• Categories for both areas of practice and case studies

With all the requirements documented, we moved forward with the creative and development following the requirements every step of the way.

Result:

The result of this project was a new website with a fresh new look and all the functionalities required to generate leads for the law firm.

Some of the website development features include:

• An integrated lead capturing tool, call tracking and contact forms
• A WordPress content management system that allows easy changes to content and is SEO friendly
• Fully interlinked website for the best possible user experience

After the launch of this website, The Defence Group is showing an increase in online leads and presence. The site’s fresh new look creates a strong online brand for the business.