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About MiniMaid

MiniMaid is an international cleaning company located throughout Canada. MiniMaid take pride in the house cleaning solutions they offer, from residential to corporate. With client's ranging from Toronto to London to Newfoundland, the business continues to grow because of their expertise, personal attention and two hundred offices owned independently.

Requirements

As one of Canada's leading cleaning companies, MiniMaid realized the impact that a website and online marketing could do for business and sales. The client was referred to us through a friend and after learning about our services, internet marketing and website development process, the client signed on with TechWyse.

Since MiniMaid did not have a website, they had developed no history in search engine rankings. We recommended to get started, they sign on for website design and development, Pay Per Click services with Google Adwords, call tracking, and website analytics. Since the domain was brand new, we suggested the client put the marketing budget towards PPC rather than organic optimization in the early stages of the website.

After completing the initial review with the client, we concluded the following requirements for the website development project:

• The client needs a custom creative design to match their current branding.
• A website that is build in a manner that will be search engine ready for future Organic Optimization of the website.
• Content management system for certain sections of the website.
• Flash banner.

Results

The MiniMaid website took approximately 8 weeks to launch from initial website documentation, to creative concept designs, to website build, to site launch.

The final product has been well received by MiniMaid and their visitors. The website development project included the following features:

• Search engine friendly design.
• Sales funnel development (high converting top banner).
• Site wide contact forms.
• Content management system build in WordPress software that allows the client to update text throughout the website and easily add special offers, testimonials and FAQs.
• Rotating flash banner.

Since we launched the website, we have noticed a steady increase in visits and a conversion rate of 3% through Pay Per Click. We will continue to monitor the trends in traffic and visitor behavoir and make the necessary adjustments to the website to ensure the site is converting at it's highest potential.