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About Horton Spice Mills

Based in Markham, Ontario, Horton Spice Mills, founded in 1962 have grown to become a major spice supplier across North America. As the internet became more popular, Horton Spice understood the importance of having an online presence. They required a custom website build and organic optimization to increase their website traffic.

Requirements

As the range of seasonings, spices and herbs grew and the distribution spread across North America, the client determined the need for a website a content management system, search engine friendly site build and conversion tools.

After reviewing the website requirements with the client, we determined the following:

• Conversion friendly site build
• Search engine friendly site build
• Custom website development
• Recipe Manager
• FAQ Manager

Results

The website took approximately 12 weeks from documentation gathering to website launch. Here are some of the functionalities:

• Programming (custom website development)
• Site wide contact forms for conversion
• Content Management System:
  • Add/edit/delete recipe categories and manage recipes
  • Add/edit/delete product categories and manage products
  • Add/edit/delete frequently asked questions
• Organic optimization configuration

Since the site has been launched, we are monitoring the visits brought in through search engine optimization and are confident they will continue to grow.