About HealthGene

HealthGene, is a leading Canadian company providing veterinary DNA diagnostic services since 2000, located in Toronto. As an industry leader, HealthGene felt it was time to update their website to a more user-friendly design and backend.

Requirements

HealthGene’s previous website included an e-commerce feature for users to purchase products through PayPal. Noticing the increase in online sales, the demand for a user-friendly website became a high priority. HealthGene came to us to create a custom website that would have functions such as a content management system and a PayPal plugin.

After reviewing the clients’ needs, we noted the following requirements:

• Conversion tools needed
• Custom website design
• Ability to add DNS testing products through the admin
• Search engine friendly website build
• Ability to add/edit/delete pages and text

Results

The new HealthGene website has received much positive feedback. Here are some of the product results:

• Custom website design and development integrated using WordPress software for easy to manage CMS
  • All contents throughout website can be edited
  • Pages can be added and deleted
• Conversion based tools to help collect more leads:
  • Sales Funnel (top banner message and action button)
  • Quick contact forms
• Custom feature to add DNA product tests, details, pricing, breeds, alleles, and integrates with PayPal

The website design has a new clean, fresh look. The brand was important to maintain and it was. The website was developed using CSS and includes on-page search engine optimization to increase visibility on search engines such as Google, Bing and Yahoo!