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About Short Term Braces

Practicing out of Houston, Texas, Dr. David Silberman is an orthodontist who specializes in short term braces.  Short Term Braces has been an internet marketing client for approximately five years. The decision to build a new website was made after seeing a homepage mockup and the knowledge that a new website will bring in more conversions and overall business!

As an existing client, Dr. Silberman understood the importance of his website design, along with a build that is user friendly and search engine friendly.

Website Requirements

Dr. Silberman’s old website had a lot of history in search engines. It was very important to ensure at launch we not only maintain rankings, but increase them. The old website also lacked a before and after gallery to show off patient results (this is a key element when people are making a decision on an orthodontist).

After meeting with Dr. Silberman, we came up with the following website requirements:

• Custom website design
• Sales funnel
• Conversion focused website
• Search engine friendly design and site build
• Dynamic before and after gallery
• Dynamic News and Events
• Blog development

Results

The website took approximately 12 weeks to gather requirements, design website concept, develop and build. The conversion rate has shown to be improved along with a traffic increase. Here are some of the features included in the project:

• Custom and conversion friendly website design
• Site wide website CMS (content management system) using a platform called WordPress.
• Custom before and after gallery that allows the user to slide back and forth between the before and after images.
  • Gallery also has the ability to be easily updated via the WordPress admin
• Fully dynamic News section that allows the admin to add/edit/delete articles via the WordPress admin
• Conversion tools
  • Site wide contact forms
  • Sales Funnel for quick Information Request and Appointment Request
  • Highly visible phone number

The website has already shown improved online success. We have seen an increase in both traffic and website leads. Dr. Silberman is very happy with his new website and the TechWyse process he was involved in in order to launch the site!