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About Cabinet Refacing TOGO

Serving all of North America, Cabinet Refacing TOGO sells do-it-yourself products to reface your cabinets. Located in Oakville, Ontario, Cabinet Refacing TOGO specializes in helping you create your dream kitchen in a cost effective manner by selling the necessary materials and instructional video. Cabinet Refacing TOGO found TechWyse via a search engine and contacted us to help convert his business ideas into a working machine.

Requirements

Cabinet Refacing TOGO was in interested in the entire package offered by TechWyse, conversion friendly ecommerce website, internet marking and measurement tracking. Since this was a new business idea, they would look to TechWyse for help developing the online sales process and help building an online presence.

After reviewing the client’s requirements, the following items were recorded:

• Website planning, design and development
• Ecommerce tools (online store to purchase cabinet refacing materials and videos)
  • Ability to update the shopping cart in the admin
• Search engine friendly website development
• Website conversion tools
• Video integration
• Blog development

Results

Since the website launch, we have already noticed movement in the internet marketing and received great feedback on the product and website functions which include:

• Website planning and documentation to determine the clients ideas and turn them into an online process.
• Conversion friendly website build
  • Site wide quick contact forms to increase leads
  • Sales Funnel (website message designed into the top banner to catch visitors attention immediately)
• Custom ecommerce website development:
  • Custom shopping cart with an admin to upload products and prices
• Website admin that controls the following:
  • FAQ manager with the ability to add/edit/delete frequently asked questions
  • Gallery manager to upload before and afters customers who have used their products
• Custom blog design and development.

Traffic is now being driven to the site via Pay Per Click (Google Adwords) and organic optimization efforts. Since the internet marketing has been launched to the website, we have watched the traffic rise by about 400% per day. We will continue to measure the results using Google Adwords tracking code and call tracking to determine where the website strengths and weaknesses exist, and work to continuously improve the stay of each visitors experience.