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About Blount Small Ship Adventures

Luther Blount, the founder of Blount Small Ship Adventures, could have stopped the day he coined the term “small ship cruising.” By then, he was a prolific inventor and shipbuilder. He’d created ships so innovative, his competitors lined up, hoping to buy them. But he always saved the biggest innovations for his own fleet. Ships with bow ramps. Retractable pilot houses. Ships totally unlike anything else in cruising. He’d taken people deep into the nooks and crannies of the world, and along the way, discovered adventure in the places big cruises couldn’t sail.

Today, we celebrate another year of Blount Small Ship Adventures. And, we celebrate a man who kept on sailing. Who kept innovating with a passion that lives on, every time a Blount ship leaves port.

Blount Small Ships came to TechWyse for Internet Marketing help. They required a unique Sales Funnel design to help convert web traffic. They required Organic Optimization of their website and an aggressive Pay Per Click campaign to drive conversions.

Requirements

• A well-designed Sales Funnel/Landing Page that incorporates a Contact Form
• An attractive Sales Funnel banner, with a strong call to action
• Call Tracking numbers so phone calls could be monitored from various marketing campaigns
• A user friendly, easy to navigate design
• A Search Engine friendly landing page design to increase Quality Score

With all of these elements in mind we created a new Sales Funnel / Landing Page, Organic Optimization and multiple PPC Campaigns.

The Result

The project was completed on time and within budget. The client has seen a sharp increase in the number of leads and a lowering of the overall cost-per –lead (CPL). They are now engaging TechWyse in the development unique Landing Pages targeted to specific cruise destinations.