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About Animal Skin Clinic of BC

Animal Skin Clinic is a veterinarian centre that specializes in animal dermatology and allergies across British Columbia. With such a niche focus, Dr. Charach came to us originally to build traffic to his website and has taken advantage of not only our traffic building services, but our website design and development.

Requirements

The Animal Skin Clinic of British Columbia had originally come to TechWyse to generate immediate traffic to their website. After reviewing their website we proposed Google Adwords (Pay Per Click) and a conversion friendly landing page due to the outdated look of the website.
After several months of successful lead generation through Pay Per Click services, we suggested our search engine optimization services to help build organic traffic coupled with a search engine friendly site build and conversion friendly design.

After reviewing the requirements with the client, we learned the following items were necessary:

• Maintain a similar look and feel to the landing page we had previously created (creative design)
• Custom website development
• Highlighting the main procedures and services
• Creating a search engine friendly website build
• Integrating all current patient forms into online forms to be submitted and received via email

Results

The website development process from creative design to site launch was approximately 8 weeks to complete. The new website is converting at a much higher rate and able to properly track the success of our internet marketing campaigns. The lead generation is already 6 times higher than the previous month.

The new website design and site build include some of the following features:

• Integrated the clients blog and most recent posts feed to the homepage (custom blog to come)
• Quick contact forms have been integrated site wide to allow users to contact client via any page on the website
• Sales funnel development in the homepage top banner to help create a higher converting website
• Patient, client and vet forms integrated into online forms that are submitted through the website and received via email
• Individual service pages created for better rankings in organic search engines
• Search engine friendly website build

The website overall has been well received by new users and old users. The client has noticed a high increase in the volume of leads coming in through the website from simply launching the new website. We are expecting to see some great results from our organic rankings after SEO set up is launched.