Our Portfolio

About VideoRelay

VideoRelay is a new product recently launched by AlarmForce, a publicly traded alarm and security company who services North America. The products main focus is video surveillance, however it has several uses! AlarmForce was looking for a website that would engage users and demo the product.

Requirements

Since the VideoRelay product was just being launched to the public, the website would need to give users a clear understanding of its purpose along with the many different ways to use it. After reviewing the website requirements with the client, we determined the following objectives:

• Define a sitemap that will guide users through the products purpose, cost and how to order.
• Visually display how the product works using a flash element and videos.
• Create a tool for VideoRelay users to provide feedback on the product and how they use it.
• Develop a backend that allows the website admin to moderate user success stories and VideoRelay uses.
• Search engine friendly website build.
• Conversion friendly website design.

Results

The launch of AlarmForce’s VideoRelay has been a wonderful success. The process from website documentation to site launch took approximately 8 weeks. Some of the website functionalities are as follows:

• A site wide CMS (content management system) built out on a platform called WordPress.
• A custom creative that includes:
  • Flash banner to demonstrate the product
  • Sales Funnel to help guide generate website leads
  • Display social media elements
  • Maintain branding
• Conversion based website tools:
  • Side wide contact forms
  • Site wide Sales Funnel integrated into the top banner
  • Highly visible phone number on every page of the website
• Video Gallery to display product features and video footage submitted by VideoRelay users
• A website build that is search engine friendly for better rankings in search engines such as Google.
• Video was included highlighting some of the various footage used in AlarmForce television commercials.

The website traffic is consistently increasing along with website conversions. The overall project has proven to be a large success!