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About Aesthetic Advancements

Our goal at Aesthetic Advancements Inc (AAI) is to be your best resource for quality education and training in non-surgical aesthetics. With more than 260 years of combined experience in aesthetic surgery, our team of nurses, nurse practitioners, physician assistants and medical directors are dedicated to providing the highest calibre of individualized training to licensed medical professionals.

Aesthetic Advancements approached TechWyse to successfully increase their website traffic and conversions.

Requirements

Aesthetic Advancements wanted a fresh new concept for their website. In addition, the new website had to manage all courses they offer. They required the ability to update class times, location and schedules. They needed a resource centre whee they could upload different types of media resources for educational purposes. The new website had to be search engine (SEO) friendly and contain navigation and design elements that would lead to better conversion rates.

The following list of requirements outlines some of those objectives:

• Incorporate our sales funnel layout on the homepage which featured easily accessible quick contact forms that easily and efficiently capture leads
• Developing a user friendly simple to use website with strategic / unique design
• Incorporating Social Media Share buttons which helps to connect easily with top social networking sites.
• Implementing a simplified Content Management System (CMS) that allows the admin to update, add or manipulate the majority of the content throughout the site; including updating of class schedules and course information / requirements
• Creation of a dynamic FAQ section which provides answers to a multitude of questions
• Incorporating social media share buttons and links that allow the user to easily connect with the client’s business via social media platforms

Results

When Aesthetic Advancements’ new website was complete, all of their requirements and visions had been met, or exceeded. The dynamic course selector and FAQ section has provided their users with a vast amount of information and has made it very easy for them to administer through an intuitive back-end administration dashboard. The new website has been extremely well received by both students, graduates, colleagues and peers. The conversion rates have dramatically improved along with their overall search engine rankings.