In the past, a common issue with clients in measurement of leads was that we could measure email leads but not phone calls. TechWyse has launched its robust ROILogix product, to measure and quantify every phone call made to a company.
How it works:
TechWyse will create a 1-800 number which is then forwarded to current phone number
The 1-800 is then placed on any campaigns or collateral that you wish to promote
We then know that anyone calling the number came only from that particular marketing campaign
A login area is then available to view anyone that has called that telephone number
Some of the information that can be tracked when logging in to the lead management system:
Phone number called from
Street address
Full recording for review of each conversation
Full reporting metrics and email schedulingTracking and measurement are an integral part of any marketing campaign. The cost of understanding the value of every campaign cannot be monetized or overlooked
