Pay Per Click Advertising

Get Paid Search Management From A Market Leader

The paid search landscape while powerful is also sometimes misunderstood. If you believe paid search will not work for you we challenge you to put our management services to the test. With processes that have been developed dating back to 2001, the TechWyse team understands how to build winning pay per click campaigns.

The Paid Search Players

Google Adwords

Not only does Google receive more than 80% of searches conducted, they also have the largest inventory of display advertising today. If you are getting started in paid search you begin your advertising with Google Adwords. Learn More...

Yahoo! Search

Yahoo! is known as the 2^nd biggest player in the paid search market. We recommend employing Yahoo! SEM either to improve search engine exposure or when Google Adwords reach has been exhausted. Our own research shows that Yahoo! can be particularly effective in some industries more than others.

Bing

Microsoft's search engine currently ranks 3^rd in paid search exposure. A large paid search inventory is not why you want to advertise on Bing. Instead our research shows that Bing gives the best cost per lead / goal on average than any other search engine. Visit our Bing paid search section and learn why.

Facebook

Facebook advertising is an excellent way to improve brand exposure and get visitors to your website affordably. This is because advertising is done using creative banners and associating the advertisement to carefully chosen demographics found within user’s profiles. While cost per visitor is usually much less than traditional advertising the cost per lead is often higher. Visit our Facebook monthly management page to learn who Facebook advertising works for. Learn More...

Benefits of Paid Search Advertising

The TechWyse team only recommends paid search services if the campaign is setup properly to measure clearly defined goals. These goals can be setup through a combination of the paid search interface and analytics programs like Google Analytics or Yahoo! Analytics.

Here are some of the reasons to advertise using pay per click:

Our Pay Per Click Approach

The TechWyse pay per click management approach is simple. Work with paid search platforms that deliver results. This means that (in most cases) we recommend launching paid search campaigns in the following order:

Google Adwords

• Search traffic of 4 – 8 times what other search engines will get.
• Access to the Google content network which offers even greater reach.
• Unique mobile advertising opportunities.
• Easiest to manage interface including many unique customizations.

Microsoft Bing

• Concluded by TechWyse as best cost per lead opportunity.
• More mature audience.
• Search volume showing a slow incline.
• Commitment towards growth from Microsoft.

Facebook Advertising

• Greater brand exposure through creative banner advertising.
• Ability to segregate by regions, gender, age, marital status, interests + more
• Strong additional blend to PPC marketing mix.

Yahoo! Search

• Recommended once other paid search vendors employed to round out campaign.
• Second largest paid search inventory.
• Improvements of network with Microsoft acquisition.

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